Diana Cîtu, CEO Reciclad’OR, in Business Magazin: Leadership, Technology and the Future of Circular Economy
The waste management industry is undergoing accelerated transformation, with technology, regulation and market expectations evolving simultaneously. In this context, Business Magazin publishes in its 7–13 September 2026 issue an extensive interview with Diana Cîtu, CEO of Reciclad’OR.
Diana Cîtu, Reciclad’OR: Company Profile
Diana Cîtu leads one of the most active players in Romania’s extended producer responsibility (EPR/OIREP) market. The company has been authorized by the Ministry of Environment since 2017 and manages packaging recycling obligations for more than 1,300 partner companies. Reciclad’OR’s presence in Business Magazin reflects the growing visibility that the circular economy is gaining on the agenda of Romanian businesses — a topic we analyse regularly on the Reciclad’OR blog.
The interview touches on several themes that already influence how the market operates: team autonomy, the role of technology in operational processes, the pressure for real‑time traceability, and the opportunities opened by emerging technologies for final waste treatment. These are relevant topics for companies operating in the environmental responsibility space, which must adapt to an increasingly complex professional framework. This balance is particularly important in the context of rising CSRD reporting requirements, the new PPWR regulation, and the growing pressure for transparency across the recycling chain.
The material also highlights Reciclad’OR’s internal working model — a combination of a clear hierarchical structure and a collaborative dynamic. This people‑centric approach has contributed to the team’s stability and to the organization’s ability to adapt within a sector that continues to evolve. The full feature, authored by the Business Magazin editorial team, offers a broad perspective on Reciclad’OR’s outlook for the coming years.
The full interview can be read in issue 1040 (31/2026) of Business Magazin, as well as below:
