Sphera Franchise Group initiates Manifesto for the Environment, together with Reciclad’OR
Bucharest, 30 June 2022. Sphera Franchise Group (SFG), the largest group in the Romanian food service industry, organized a greening action in the Râioasa Forest (Săbăreni, Ilfov), together with partner Reciclad’OR and the Ilfov Forestry Department, Ocolul Silvic București. Thus, on Wednesday, June 29, more than 100 employees of the company participated in this initiative aimed at raising awareness and mobilizing against environmental pollution. During the action, dozens of bags of waste were collected, thus greening a large area of the forest.
Sphera Franchise Group is constantly involved in various programs and projects that have a positive impact on the communities in which it operates and actively contributes to the creation of volunteer opportunities for employees, which is already a long-standing practice for the Group.
“More than just a greening action, this initiative is another step in an ongoing community engagement effort, as well as an effort to educate the general public, who need to be aware of the effects that our actions, all of our actions, can have on the environment. We were happy to see so many colleagues welcome this action and join forces to contribute to a cleaner environment. We have been involved in social support activities for over ten years, being oriented towards developing and supporting initiatives that generate a positive impact on the communities in which we operate,” said Călin Ionescu, CEO of Sphera Franchise Group.
“Sometimes our choices have a positive impact – for example, when we decide to approach biodiversity in a sustainable way or to better protect it. However, more and more of our actions have negative consequences. In fact, human interventions are the main cause of biodiversity loss, but we can counteract them by participating in such community events and by volunteering time from a company’s employees. What we have been able to do with the Sphera Franchise Group is just the beginning of a long road that we will travel together, with the aim of expanding the initiatives nationwide through more information and awareness campaigns. Protecting biodiversity is the responsibility of all of us.” said Diana Cîtu, CEO of Reciclad`OR.
Sphera Franchise Group has developed a sustainability strategy built on four pillars, based on a set of core values that have made the company a leader in the foodservice industry over the years: Business (Excellence in everything we do), Products (Safe and quality food products), People and Community (Social responsibility and community involvement), Environment (Environmental responsibility).
Reciclad’OR is an Extended Producer Responsibility Obligation Implementing Organisation (EPROI) and Sphera Franchise Group has partnered with it to take over the transfer of responsibility for recycling of packaging waste placed on the market.
Founded in 2017, Reciclad’OR is a market and responsibility transfer leader, working with over 730 partner companies. It also implements environmental projects and public awareness actions on the importance of proper management of the waste made, and organizes social responsibility events, such as the one in partnership with SFG.
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About Sphera Franchise Group S.A.
Sphera Franchise Group is the largest group in the Romanian food service industry, owning the companies that operate the KFC, Pizza Hut, Pizza Hut Delivery and Taco Bell franchise brands in Romania and KFC in Chisinau, Republic of Moldova, and Italy. The group owns more than 170 restaurants in the three markets and employs more than 4,700 people. Sphera Franchise Group is the only HoReCa player present on the Bucharest Stock Exchange, where it listed in 2017 under the symbol SFG. The group is included in the main BET index as well as in the FTSE Global Microcap.
