BUSINESS BREAKFAST ESG – EDITION #2
“CSR COMMUNICATION & ENVIRONMENTAL POLICIES IN THE COMPANY”

Greenwashing or real impact? How to communicate sustainability credibly and how to apply environmental policies in your company

When? April 14, 2025
Time? 10:30 AM – 12:00 PM
Where? ALTRNTV, 18 Constantin Mille Street, 1st floor, Bucharest
Speaker: Adriana Calcan, PR & CSR Manager, Reciclad’OR
Topic: CSR Communication. Applying environmental policies within the company

A breakfast, an authentic conversation, and a new way of looking at CSR

Sustainability isn’t just about doing — it’s also about communicating responsibly what we do. A well-designed ESG strategy can lose credibility if it’s not supported by a clear, authentic, and transparent message. In this edition of the Business Breakfast ESG, we focus on how companies can move from isolated initiatives to genuinely integrating sustainability into their core structure.

In a relaxed and dynamic setting, we’ll explore:

• Greenwashing vs. authentic communication – How can we tell marketing claims apart from real initiatives?
• Applied CSR – What environmental policies can be implemented in practice and how can they be effectively integrated?
• From strategy to action – How does clear communication help increase impact and engage internal teams?

An interactive session where theory is just the starting point!
This isn’t a passive event – we’ll run a practical activity designed to challenge participants, encourage active contribution, and help them understand how to go from strategy to real-world implementation.

About the speaker
Adriana Calcan is one of Romania’s pioneers in environmental CSR, having developed and promoted education and awareness campaigns since 2008. With over 10 years of experience in television and an impressive portfolio of impactful events and campaigns, she has succeeded in creating a model for effective communication in sustainability. Her signature projects include L’Etape România by Tour de France, Green Talks, Bon Jovi, #StopPoluare, #StartReciclare, Parada Micilor Bicicliști, and many more, developed in collaboration with authorities and responsible companies.

Only 20 spots available – registration is mandatory.
Register here: https://forms.gle/S1PDTNi1KgRut9BdA

If you want to learn how to communicate sustainability authentically and how to integrate environmental policies into your company, this edition is for you.

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