PepsiCo has eliminated the need to use disposable bottles for bottling carbonated water by providing consumers with a home carbonation system.

This practice is specific to life extension models, which aim at upgrading services for longer-life products.

Features:

• Brand loyalty: Making a device available at home increases brand loyalty;
• Convenience: Reduces space requirements and eliminates the need to travel to the store to purchase bulky bottles;
• Customisation: Allows users to adapt to their preferences by offering a variety of flavours and controlling the level of carbonation;
• Prevention: Reduce litter by eliminating the use of PET plastic packaging;
• Carbon emissions: SodaStream reduces carbon emissions of sparkling water by up to 87% compared to bottled mineral water;
• Economic benefits: Reduction of resources used by maintaining existing products.