Diana Cîtu, CEO of Reciclad’OR, featured in the 2025 edition of 100 Most Valuable Companies in Romania, Ziarul Financiar
Reciclad’OR is featured in the 2025 edition of the editorial project “100 Most Valuable Companies in Romania”, produced by Ziarul Financiar, through a profile of Diana Cîtu, the company’s CEO. The piece highlights Reciclad’OR’s journey in a complex economic and legislative context, as well as the company’s strategic development directions.
In the article, Diana Cîtu emphasizes that fully meeting the legal recycling obligations undertaken with partners and state authorities remains Reciclad’OR’s main achievement, even in a year marked by increased recycling targets at the European Union level and legislative changes directly affecting operational costs.
Stability and long-term partnerships
Reciclad’OR currently collaborates with over 1,300 partners—including manufacturers, importers, and retailers—active in a wide range of industries, from retail and beverages to cosmetics, electrical equipment, cement, and pharmaceuticals. Over time, the company has built strong partnerships, many lasting more than eight years, based on trust, compliance, and measurable results.
Service development and compliance support
The Ziarul Financiar feature also highlights the expansion of Reciclad’OR’s service portfolio, with the launch in 2025 of two initiatives aimed at the business community: the PPWR Workshop, focused on the Packaging and Packaging Waste Regulation, and the CSRD Workshop, dedicated to sustainability reporting.
These initiatives are designed to help companies align early with new European legislative requirements, facilitating access to updated and relevant information in a constantly evolving regulatory landscape.
Active role in achieving national recycling targets
In the article, Diana Cîtu underlines the importance of EPR-type systems in achieving national recycling goals, noting that their performance is essential in countries where multiple compliance mechanisms operate simultaneously. With a market share of over 15%, Reciclad’OR makes a significant contribution to Romania’s commitments to the European Union.
At the same time, the company continues to invest in educating and informing consumers, participating annually in numerous educational projects and programs focused on recycling and the circular economy.
Future strategic directions
Looking ahead, the Ziarul Financiar feature mentions Reciclad’OR’s plans to intensify thematic workshops and develop analyses and informative materials related to packaging and packaging waste. The company also plans to develop the SustainabilityPRO platform, scheduled for 2026, which will provide partners with centralized access to structured information, tools, and applications essential for sustainability reporting, assessment, and packaging solution classification.
The “Top 100 Most Valuable Companies in Romania” is an annual ranking that evaluates and ranks leading companies in the Romanian economy—not by revenue but by total company value (financial assessment).
The ranking is an internal journalistic initiative by Ziarul Financiar, started in 2006. Over time, it has become a benchmark for performance indicators and the evolution of local companies.
See the catalog here: https://edition.pagesuite.com/html5/reader/production/default.aspx?pubname=&edid=83248615-b3dd-4509-9d55-418af9a87a34
