Carlsberg – INNOVATIVE disposal of secondary packaging

Circular pattern of supply / Beer / Carlsberg / Carlsberg / Elminate packaging / by

Carlsberg has replaced the traditional packaging solution for the beer bax at CAN (plastic foil and/or plastic rings) with an INNOVATIVE packaging solution based on glue.

This circular economy practice is specific to circular sourcing models that aim to eliminate packaging materials that are sourced from virgin resources. With this packaging solution, Carlsberg has significantly reduced the amount of packaging placed on the market while improving the user experience with the product.

CHARACTERISTICS:

– Packaging materials: glue (innovative technology);

– Prevention: 1200 tonnes of plastic saved annually – the equivalent of 60 million plastic bags;

– Recyclability: The material used (glue) is compatible with the recycling stream of aluminium cans;

– Economic benefits: significant reduction in packaging costs;

– Packaging solution developer: The packaging solution was developed together with NMP Systems GmbH, a wholly owned subsidiary of KHS.