A brand is all the stronger from the perspective of Romanian identity if it manages to maintain its position at the top, regardless of the socio-economic fluctuations of recent years.

For 16 years, the journalists from Biz together with Unlock Research have analyzed the brands on the local market and, every autumn, they launch the ranking of the strongest Romanian brands.

BrandRO has become a benchmark for all companies that operate nationally as well as abroad. In addition to carefully mapping the local market, the study that delivers the ranking of the top 50 strongest Romanian brands also allows the identification of rising brands and trends for product and service categories.

Before presenting the BrandRO 2025 ranking and the awards gala, Biz organized a conference with valuable insights about brand building offered by Gabriela Nistor, CEO Salt Bank, Valentina Vesler, Communication and PR Director Valvis Holding, Edmond Niculușcă, Founder ARCEN & Co-founder La Mița Biciclista Creative Establishment, Octavian Sapovalov, Founder The Hat Butcher, Ioana Voloacă, President of ESHTE Foundation, and Emil Pantelimon, Manager of the National Chamber Choir “Madrigal-Marin Constantin.”

“Every year, through BrandRO, Biz offers a complete picture of businesses that not only show they can withstand increasingly intense competition and constant challenges but also demonstrate the capacity to continuously innovate and remain relevant to new generations of consumers,” says Marta Ușurelu, Owner Biz.

The first place in the BrandRO 2025 ranking is, for the first time, occupied by AQUA Carpatica, the strongest Romanian brand this year. The trophy was awarded by Marta Ușurelu, Owner Biz, and handed to Valentina Vesler, Communication and PR Director Valvis Holding.

Last year’s leader, Borsec, remains among the top preferences and takes second place. In third position is Dero, climbing two spots compared to the previous edition. The ranking of the strongest Romanian brands in 2025 is completed by eMag, Arctic, Gerovital, Dorna, Napolact, Cris-Tim, and Bucovina.

Winners of the BrandRO 2025 Gala
The first place in BrandRO 2025 is, for the first time, held by AQUA Carpatica, the strongest Romanian brand this year. The trophy was awarded by Marta Ușurelu, Owner Biz. The BrandRO Game Changer trophy, for Romanian leadership in renewable energy, was awarded by Roberto Pătrășcoiu, CEO Habitat 4 Humanity Romania, to Enevo Group, represented by Răzvan Copoiu, Deputy CEO ENEVO Group.

Artesana received the BrandRO Fresh trophy, handed to co-founder Alina Donici by Oana Pascu, founder of Complice.ro.

The BrandRO Heritage Award went to Banca Transilvania, represented by Raluca Zega – BTL & Marketing Lead, who received the trophy from Radu Nemeș – Managing Partner, ONV LAW.

The National Chamber Choir “Madrigal – Marin Constantin,” represented at the event by manager Emil Pantelimon, received the BrandRO World Ambassador Award, handed by Cristina Sava, Marketing Director, Kanal D.

Teodora Vamvu, Marketing Specialist at Radio Guerilla, handed the BrandRO Customer Loyalty Award to 5 to go, received by Laurențiu Bădilă, Project Manager of the company.

The BrandRO Community Impact Award was obtained by La Mița Biciclista, co-founder Edmond Niculușcă receiving the trophy from Sabina Știrb – Marketing Director Romania & Bulgaria Multi-Country Business Department, HONOR Technologies.

Cristian Rădulescu, Managing Partner at Ruvix Media, handed the BrandRO Cultural Heritage Award to Gerovital, represented by Adrian Ivănescu – Manager Bucharest Office, Farmec. Radio Guerilla received the BrandRO Cultural Influence Award, which Rareș Bănescu, Founder & Owner theMarketer, handed to Matei Oprina, Music Director and host of the show Binili Învinge.

The BrandRO Responsible Impact Award went to Arctic, the trophy being received by Anca Morega – PR Lead Beko Romania, from Adriana Calcan – PR & CSR Manager Recicladór. Anca Mitu, General Manager and Partner Privileg Catering, received the BrandRO Customer Experience Award, handed by Toader Păun, Communication Director Biz.

Ciprian State, Marketing Manager Daikin Air Conditioning Central Europe – Romania, presented the BrandRO Digital Transformation Award to Salt Bank, represented by CEO Gabriela Nistor.

The BrandRO Innovation Leader Award was handed by Marius Ciurariu, HR Director Provident, to Romania’s first unicorn, UiPath. The trophy was received by Tudor Cosaceanu, Regional Vice President Romania & Moldova at the company.

BrandRO 2025 can be found in full on revistabiz.ro and also in the Biz issue published at the end of September, which will include, in addition to the ranking, Biz CEO Exchange, the most challenging editorial project produced by a Romanian publication.

The proud partner of this edition is Salt Bank. The BrandRO 2025 Gala also had partners CEC Bank, AQUA Carpatica, 5 to go, Privileg Catering, Banca Transilvania, Artesana, Enevo Group, and Terra Events Hall. The BrandRO 2025 trophies were created by Alexandru Simion Boeriu, a complex visual artist who combines design, painting, and sculpture.

BrandRO 2025 Methodology

The BrandRO study measures the strength of Romanian brands from the perspective of the investment of trust and affection granted by consumers, without considering financial and commercial indicators. The study is based on 600 online interviews and is representative at the urban level, by region, degree of urbanization, gender, and age of the population between 18 and 55 years old. The performance of Romanian brands is measured based on three indicators: brand importance, usage level, and awareness. The importance of a brand for the consumer was measured using the MaxDiff (Maximum Differentiation Scaling) methodology, and all analyses were carried out at the category level, with a total of 10 product categories. Respondents made choices between sets of brands, selecting the most and least important brand for them. They made multiple choices among unique brand combinations. Based on these choices, a preference index was calculated for each brand, which was then analyzed together with the importance index of each category, resulting in the final ranking. A brand is all the stronger from the perspective of Romanian identity if it manages to maintain its position at the top, regardless of the socio-economic fluctuations of recent years.

About Biz Agency

The Biz Agency business encompasses Biz and Haute Culture Magazine by Biz, Biz Events – a strong division for event and conference organization, Biz Storymakers – content marketing services for clients, Biz Market View – a division dedicated to market research, and the online portal revistabiz.ro.

Biz is the brand that has brought together a strong community of businesspeople for over 25 years, both online and offline.

Biz Market View: The market research division has established itself by conducting important studies and rankings in partnership with research agencies, covering the most important areas of activity in Romania: Top 50 performing companies, Marketing Directors Yearbook, Top 20 IT companies worth working for, Top PR agencies in Romania, Brand Ro, or BizTech.

Biz Events: The division organizes dozens of business conferences and corporate events or galas annually, delivering relevant content in innovative and attractive formats for target audiences.

Biz Magazine: An original and professional voice of Romanian business media. A pioneering magazine, with editorial projects that bring value to readers and business communities.

Biz Storymakers: The division transforms corporate or marketing messages into valuable stories in terms of form and content, offering brands access to all communication platforms of Biz Agency. More information is available on www.revistabiz.ro.

Read the full article here: A brand is all the stronger from the perspective of Romanian identity if it manages to maintain its position at the top, regardless of the socio-economic fluctuations of recent years.

Photo source: Revista BIZ

Article source: libertatea.ro