Romania joins the L’Étape by Tour de France family
L’Étape by Tour de France will have, starting this year, also the L’Étape Romania edition, which will take place on August 27-28 in Bucharest. The launch event took place on 25 May at the French Embassy in the capital and marked an important moment in our sporting history, that of joining the great family of this emblematic brand as the 20th country.
L’Étape Romania by Tour de France is a competition for both experienced and amateur cyclists, with enthusiasts from all over the country and abroad expected to compete on three routes for all abilities, developed by the MPG team together with Tour de France experts. They will mark emblematic places in Bucharest, the aim of the international concept being to discover interesting destinations on two wheels, while feeling like a cyclist in the Tour de France. L’Étape România by Tour de France Village will be set up in Constituției Square, open to the public on 27 August, and on 28 August, on the day of the competition, the area will be reserved exclusively for participants in the race and the award ceremony.
“We are honoured to bring L’Étape by Tour de France to Romania, a legendary brand, unique in the world. We are thus putting Bucharest on the world cycling map, number 20 in the race to expand this almost 30-year-old international project. We invite the cycling community from home and abroad to live the experience and adventure of the great champions in the first L’Étape by Tour de France race in Romania, which will tell the whole world the story of Little Paris by bike. We thank all the authorities and sponsors without whom this dream could not become reality”, says Tudor Ștefan MOCUȚA, CEO MPG.
Both the competitors, tourists and inhabitants of the capital will have many surprises during the competition for this unique event in our country:
The three races will be The Race of 85 km (2 x loop), The Ride of 42 km (1 x loop) and The CITY ADVENTURE of 14 km, for adults and children.
Participants will be able to discover, starting from the immediate vicinity of Constitution Square, from Bd. Unirii and reaching important arteries such as Calea Victoriei, Bulevardul Kiseleff and Bulevardul Libertății, points of attraction that exude history: Arcul de Triumf, Parliament Palace, C.E.C.
Palace, the imposing building of the Bucharest City Hall, Casa Armatei or the Romanian Athenaeum.
L’Étape România by Tour de France Village will tell the story of the legendary brand to everyone through an exhibition and numerous thematic activations. On 28 August, cyclists will become kings on two wheels for a day, experiencing the thrill of this iconic competition in the same racing conditions as the professionals, from the starting point to the finish line, competing on the three routes for the famous yellow jersey, symbol of victory, excellence, passion and determination.
The Tour de France is the most famous cycling race in the world, passionately followed every year by millions of fans around the world. The legendary sporting event began in 1903 and the concept of L’Etape by Tour de France was born in 1993 out of a natural desire to give amateur cyclists a chance to live this unique experience.
“Thanks to the four Romanian cyclists who took part in the Tour de France in 1936, Romania has established an old link with the Tour de France. For some years now, cycling has been booming in your country, with the development of professional races and constant training, in addition to the growing audiences and notoriety of the Tour de France. For all these reasons, we at ASO (the organiser of the Tour de France) are convinced that Romania deserves to be among the 20 countries of the L’Étape by Tour de France series. Participants will live the ultimate experience for amateur cyclists, having the chance to experience the legend of the Tour de France and challenge each other, cycling through stunning landscapes and routes in the Romanian capital. Good luck to all participants!” said Kévin QUINIOU , Head of L’Étape by Tour de France – AMAURY SPORT ORGANISATION (ASO)
The Race Village will feature an outdoor brand museum, warm-up area, food court, mechanical assistance for cyclists, massage area, awards area with stage and many exciting activities by the event sponsors and partners.
The event is held in partnership with the Bucharest City Hall, the Department of Culture, Education, Tourism and PROEDUS. The institutional partners supporting the event are the French Embassy, the Ministry of Sport and the Romanian Cycling Federation.
Numerous companies have joined as sponsors, while the title of main partner goes to CATENA. “After 22 years of existence, Catena, an authentic Romanian brand, supports an iconic brand with a history of almost three decades. We are happy to be part of the great sporting community of a world-renowned brand, supporting passion and excellence in sport. We are convinced that, in addition to the competitive and motivational components, L’Étape Romania by Tour de France will succeed, with each edition, in transforming the passion for cycling into a state of mind, a language of healthy lifestyle. And because we want all sports enthusiasts to convey this message of a balanced and healthy life, we have joined with Pharmacy of the Heart as a Main Partner of this daring project, full of adrenaline and excitement”, said Daniel ENACHE, Catena Bucharest Branch Manager.
Official sponsors of the event are Saunier Duval and Hervis, and partners are CEGEKA, Gold Nutrition, Reciclador, CCIFER, Panciu and Ana Are. Official suppliers of the event are Protherm, Sanador, Perfect Tour, Continental Hotels and Ursus Cooler.
More details about the global series of events and the local competition can be found on the official website romania.letapebytourdefrance.com, and those wishing to enter the race to put Romania on the map of L’Etape by Tour de France can register in the REGISTRATION section from 30 May 2022. Up-to-date information can be found on the Facebook profiles: https://www.facebook.com/letaperomania and
Instagram: https://www.instagram.com/letaperomania
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About A.S.O
Thanks to the prestigious Tour de France, one of the most popular international sporting events in the world, prestigious classics such as Paris-Roubaix, Liège-Bastogne-Liège, Flèche Wallonne and Paris-Tours, as well as stage races such as Paris-Nice , Critérium du Dauphiné and Vuelta a España, A.S.O. is the world leader in the organisation of cycling races, with 100 days of competition each year. The globalisation of cycling is one of its major areas of development. With the Tour of Saudi Arabia, the Tour of Deutschland and the organisation of the Arctic Race of Norway, A.S.O. continues to contribute energetically to the growth of cycling as an example of sustainable transport for city centres.
About L’Étape by Tour de France
L’Étape by Tour de France is the world leader in mass participation cycling events, with events in 20 countries in 2022 and 26 global events. L’Étape by Tour de France offers amateur cyclists the opportunity to race or ride a stage of the Tour de France right at home. The Tour de France is the most recognised annual sporting event in the world and is a premium brand for cycling.
About MPG Romania
MPG Romania, founded in 1997, is a market leader and trendsetter in sports marketing and event management with the largest portfolio of amateur sports properties in Romania. The agency manages over 1,000 sports events per year, combining specialist know-how with unrivalled implementation, delivering experiences that bring people joy and customised solutions for local and global brands.
Details of the MPG can be found at: www.mpg.com.ro.
Media contacts:
WefflerMark – Elena Stoichiță
(+40) 727 165 712,
elena.stoichiță@wefflermark.com
Source: https://www.ccifer.ro
