Inés Turturică
Personal experience
Inés Turturică leads the marketing and communication strategy at Reciclad’OR, overseeing the development and consolidation of the company’s brand image, its market positioning, and its relationships with partners and stakeholders.
With over two decades of experience in marketing, branding, communication, and business development, she has led multinational teams in major companies across diverse industries, ranging from media and TV to BPO. She has built and implemented strategies that have enhanced brand awareness, fostered sustainable partnerships, and generated value for the business community.
At Reciclad’OR, her work focuses on promoting the circular economy, developing high-impact projects, and strengthening the dialogue between the company, manufacturers, and other key players involved in responsible packaging waste management.
“I believe an organization’s performance is built on professionalism, innovation, and authentic communication. Marketing isn’t just about image; it’s the tool through which we build long-term trust.” — Inés Turturică