Author: Reciclad'OR

Diana Cîtu, CEO Reciclad’OR, in Business Magazin: Leadership, Technology and the Future of Circular Economy

The waste management industry is undergoing accelerated transformation, with technology, regulation and market expectations evolving simultaneously. In this context, Business Magazin publishes in its 7–13 September 2026 issue an extensive interview with Diana Cîtu, CEO of Reciclad’OR. Diana Cîtu, Reciclad’OR: Company Profile Diana Cîtu leads one of the most active players in Romania’s extended producer..

Seven Questions, One Answer: PPWR Explained Live in Iași

On August 19th, the Misavan Trading headquarters in Iași turned, for a few hours, into the most practical classroom anyone working with packaging could ask for in 2026. Reciclad’OR, through workshop facilitator Marius Brînzea, Strategy Director, came in with a single strategic goal: to pull PPWR out of the “dense regulation, skimmed in a hurry”..

Yvora- Piața Magazine nr. 239, August 2026

Yvora PPWR Suite is the answer to a major change: as of August 12, 2026, no packaging can legally be placed on the European Union market without technical documentation and a Declaration of Conformity. This is the moment when Regulation (EU) 2025/40 on packaging and packaging waste (PPWR) becomes mandatory, and every producer, importer, or..

Over 100 companies in Romania are already using the Yvora platform for compliance with the European Packaging Regulation (PPWR)

The platform issues packaging sheets, technical documentation and declarations of conformity every day for more than 500 packaging codes, one week before the first requirements of Regulation (EU) 2025/40 become enforceable on 12 August. One week after the official launch on 29 July 2026, the Yvora platform (www.yvora.ro) is already used by over 100 companies..

Reciclad’OR Workshop in Iași: Fiterman Pharma and Packaging Producers Working Together to Align with PPWR Requirements

Tuesday, June 2, Reciclad’OR returned to Iași for a new workshop dedicated to the application of the Packaging and Packaging Waste Regulation (PPWR). The event was organized by Fiterman Pharma, and the session was delivered by Marius Brînzea, Strategy Director at Reciclad’OR. In the room were present the packaging producers partnering with Fiterman Pharma: Rodotex,..

Marius Brînzea: “Lobby vs. Lobby: Why Noise Won’t Change PPWR and What Companies Should Do Before August 12, 2026”

Inspired by the analysis published by Marius Brînzea, Strategy Director at Reciclad’OR, on LinkedIn and republished by Revista Piața. An analysis of the initiative to postpone PPWR and the clear message conveyed by Marius Brînzea: the PPWR regulation will not be postponed, responsibility remains. A weekend, 460 logos, and a question that stirred the market:..

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