{"id":68379,"date":"2026-06-10T14:19:09","date_gmt":"2026-06-10T11:19:09","guid":{"rendered":"https:\/\/reciclador.green\/?p=68379"},"modified":"2026-06-10T14:24:48","modified_gmt":"2026-06-10T11:24:48","slug":"marius-brinzea-lobby-vs-lobby-why-noise-wont-change-ppwr-and-what-companies-should-do-before-august-12-2026","status":"publish","type":"post","link":"https:\/\/reciclador.green\/en\/marius-brinzea-lobby-vs-lobby-why-noise-wont-change-ppwr-and-what-companies-should-do-before-august-12-2026\/","title":{"rendered":"Marius Br\u00eenzea: &#8220;Lobby vs. Lobby: Why Noise Won\u2019t Change PPWR and What Companies Should Do Before August 12, 2026&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Inspired by the analysis published by <strong>Marius Br\u00eenzea, Strategy Director at Reciclad\u2019OR,<\/strong> <a href=\"https:\/\/www.linkedin.com\/pulse\/lobby-vs-lots-noise-zero-ppwr-delay-marius-brinzea-qiwmf\"><strong>on LinkedIn <\/strong><\/a>and republished by <a href=\"https:\/\/www.revista-piata.ro\/lazi\/actualitatea\/lobby-contra-lobby-mult-zgomot-si-zero-amanare-a-ppwr\">Revista Pia\u021ba<\/a>. An analysis of the initiative to postpone PPWR and the clear message conveyed by Marius Br\u00eenzea: the PPWR regulation will not be postponed, responsibility remains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A weekend, 460 logos, and a question that stirred the market: is PPWR being postponed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In recent days, the business environment has been surprised by a \u201cmobilization initiative\u201d that appeared on LinkedIn, requesting the postponement of the application of the European Regulation on packaging and packaging waste (PPWR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The post, built in an emotional register and using viralization techniques, generated real confusion among some companies: \u201cIs PPWR really being postponed?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting from these questions, Marius Br\u00eenzea, Strategy Director at Reciclad\u2019OR, published a firm and lucid analysis of the situation \u2014 an analysis that was later republished by Revista Pia\u021ba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His central message is clear: no, PPWR is not being postponed, and the noise created around this initiative does not change the legal and institutional reality of the regulation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. The European Commission has already said \u201cno\u201d \u2014 several times<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In his article, Marius reminds us of an essential fact: the European Commission has repeatedly rejected requests for postponement, including in October 2025, when it explicitly confirmed that August 12, 2026 remains the enforcement date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neither political pressure nor informal campaigns have changed this position.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u201cThe single voice of the industry\u201d? A false claim<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The LinkedIn initiative claims to represent \u201cthe European business community.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marius\u2019s analysis quickly dismantles this claim:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of the major European or global professional associations are among the signatories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The list of logos does not reflect the position of the industry, but only the position of one camp \u2014 especially players in the single-use packaging sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a regulated ecosystem such as the EU, professional associations, sector federations, and chambers of commerce are the ones that officially represent the interests of the industry, not spontaneous weekend lists.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Mobilization techniques, not public policy arguments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marius draws attention to elements that belong more to marketing than to regulation:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">spectacular numbers (\u201c460 companies in one weekend\u201d),<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">emojis and emotional wording,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">trap questions,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">the call to send the company\u2019s logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are tools of social pressure, not technical or legal arguments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A logo is not an impact assessment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. The real concern exists \u2014 but it does not justify the confusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marius acknowledges a sensitive point: the mid\u2013fiscal year transition is a real challenge for many companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this challenge does not justify:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">spreading misleading messages,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">creating a false impression of consensus,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">fueling the hope of an unlikely postponement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Strategic recommendation for companies: do not wait for a postponement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The key message of the analysis is pragmatic and responsible:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt the current level, August 12, 2026 remains the valid date for PPWR. Check exactly which obligations actually affect you and when.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies must focus on:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">identifying the obligations applicable in 2026, 2027, 2028 and up to 2030,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">adjusting their packaging portfolio,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">preparing documentation and traceability,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">collaborating with their partner OIREP for implementation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not on signing appeals that have no institutional force.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. A question that remains open<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of his article, Marius raises a profound question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a list of logos gathered over a weekend could postpone PPWR, what would that say about the entire regulatory mechanism of the European Union?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a reflection that goes beyond the specific subject of PPWR and touches on the broader theme of institutional resilience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: between noise and responsibility, companies need clarity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marius Br\u00eenzea\u2019s analysis brings exactly this clarity:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PPWR is not being postponed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The obligations remain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preparation must be accelerated, not delayed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In a context where information circulates quickly and is sometimes distorted, our role \u2014 as a responsible organization in the circular economy \u2014 is to offer companies real data, correct interpretations, and strategic direction.<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">The voice that matters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More than 1,200 companies have not chosen the same OIREP by chance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reciclad\u2019OR \u2014 the voice that matters when responsibility also means results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because we believe sustainability is not done out of obligation. It is done out of vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reciclad\u2019OR is one of the most important OIREP organizations in Romania, with expertise in responsibility transfer, collection and recycling, environmental consulting, and circular economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a producer, importer, or retailer and want to understand how to efficiently meet your recycling responsibilities, we are here!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by the analysis published by Marius Br\u00eenzea, Strategy Director at Reciclad\u2019OR, on LinkedIn and republished..<\/p>\n","protected":false},"author":4,"featured_media":68440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[228],"class_list":["post-68379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-various","tag-marius-brinzea-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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