{"id":68347,"date":"2026-06-10T13:18:39","date_gmt":"2026-06-10T10:18:39","guid":{"rendered":"https:\/\/reciclador.green\/ce-se-intampla-cu-ambalajele-dupa-ce-le-reciclam-denise-deleanu-coo-reciclador-la-vorbeste-lumea-pro-tv\/"},"modified":"2026-06-17T16:46:04","modified_gmt":"2026-06-17T13:46:04","slug":"ce-se-intampla-cu-ambalajele-dupa-ce-le-reciclam-denise-deleanu-coo-reciclador-la-vorbeste-lumea-pro-tv","status":"publish","type":"post","link":"https:\/\/reciclador.green\/en\/ce-se-intampla-cu-ambalajele-dupa-ce-le-reciclam-denise-deleanu-coo-reciclador-la-vorbeste-lumea-pro-tv\/","title":{"rendered":"What happens to the packaging after we recycle it? Denise Deleanu, COO of Reciclad\u2019OR, on &#8216;Vorbe\u0219te Lumea&#8217;, PRO TV"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>On World Environment Day \u2014 June 5 \u2014 Denise Deleanu, COO of Reciclad&#8217;OR, was the guest of the show &#8220;Vorbe\u0219te Lumea&#8221; on PRO TV. In a direct conversation with Shurubel, she explained what happens to packaging after we recycle it, how the system works in Romania, and what we can actually do to recycle better.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here is the summary of her appearance \u2014 and the answers to questions many of us have, but rarely receive.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Everything gets mixed&#8221; \u2014 the most harmful recycling myth<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the topics touched upon during the show was the myth that selectively collected waste ends up in the landfill anyway, all mixed together. This myth is one of the main reasons people give up on recycling: if it all gets mixed anyway, why bother?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reality is different. Romania has a functional infrastructure for collection, transport, sorting, and recovery of packaging. Selectively collected packaging does not get mixed with household waste \u2014 it follows a separate route, from the dedicated sanitation truck to sorting stations and then on to recyclers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The myth persists for several reasons: lack of visibility into this route, isolated negative experiences that become generalized, and a general mistrust in the system. But giving up on recycling because of a myth means taking tons of valuable materials out of the circuit every day.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What actually happens to your packaging<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denise Deleanu explained step by step the journey of packaging after collection:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Separate collection<\/strong>&nbsp;\u2014 dedicated vehicles, different from those that collect household waste, pick up packaging from yellow bins or bags.<\/li>\n\n\n\n<li><strong>Sorting station<\/strong>&nbsp;\u2014 mixed packaging (plastic, paper, metal, glass) is separated by material type, through a combination of technology and manual control.<\/li>\n\n\n\n<li><strong>Baling<\/strong>&nbsp;\u2014 the sorted materials are pressed into compact bales and prepared for transport.<\/li>\n\n\n\n<li><strong>Recycling<\/strong>&nbsp;\u2014 the bales arrive at recycling plants, where they become secondary raw material: recycled plastic granules, paper pulp, aluminum ingots, glass cullet.<\/li>\n\n\n\n<li><strong>Second life<\/strong>&nbsp;\u2014 the recycled raw material enters production. A PET bottle today can become a new bottle, a sweater, or an auto part within a few months.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The mistakes we make at home \u2014 and how to correct them<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A significant part of the appearance was dedicated to common collection mistakes. Good intentions are not enough if the packaging ends up contaminated or in the wrong fraction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Common mistakes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dirty packaging<\/strong>&nbsp;\u2014 washing with hot water is not necessary, but a container with large food residues contaminates the entire batch it belongs to<\/li>\n\n\n\n<li><strong>Combined packaging<\/strong>&nbsp;\u2014 a yogurt container with the plastic spoon still inside, a cardboard box with the plastic window left in place: they need to be separated by fraction<\/li>\n\n\n\n<li><strong>Plastic bags in the plastic bin<\/strong>&nbsp;\u2014 the bag itself is packaging and can be recycled, but not as a container for other packaging<\/li>\n\n\n\n<li><strong>Receipts and thermal paper in the paper bin<\/strong>&nbsp;\u2014 thermal paper is not recyclable; it goes to household waste<\/li>\n\n\n\n<li><strong>Crushed plastic bottles without the cap<\/strong>&nbsp;\u2014 the cap is valuable and gets recycled; leave it on the bottle<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The simple rule:<\/strong>&nbsp;empty, relatively clean, in the correct fraction.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How the OIREP system works in Romania<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denise Deleanu also explained the mechanism behind the entire system: Extended Producer Responsibility (EPR), implemented through OIREPs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under European law transposed into Romanian legislation, any company that places packaging on the market \u2014 from consumer goods manufacturers to importers \u2014 is responsible for what happens to that packaging at the end of its life. In practice, companies transfer this responsibility to an authorized OIREP, which manages the entire chain: contracts with sanitation operators, financing sorting and recycling, reporting to authorities.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why education matters \u2014 not just infrastructure<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A central message from the appearance on &#8220;Vorbe\u0219te Lumea&#8221; was that infrastructure exists, but it is not enough without correct behavior. Romania has invested in sorting stations, collection networks, and recycling capacities. But the performance of this infrastructure depends directly on the quality of the material that enters it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A contaminated or incorrectly sorted batch reduces the quality of the secondary raw material and, implicitly, its value. Efficient recycling is not just a collective effort at the system level \u2014 it is an individual effort, at the level of every household, every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why education for correct recycling is part of Reciclad&#8217;OR&#8217;s mission \u2014 not as a communication obligation, but as a functional condition of the system we manage.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Full interview \u2014 video<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch Denise Deleanu&#8217;s complete appearance on &#8220;Vorbe\u0219te Lumea&#8221;, PRO TV:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtube.com\/watch?v=S7405uQurSk%3Fsi%3DXsqv4HSkhyuqUDbw\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Reciclad&#8217;OR is one of the largest OIREPs in Romania, managing extended producer responsibility for packaging. We connect producers with the entire collection, sorting, and recovery chain \u2014 for a real circular economy.<\/em>\u00e2nd responsabilitatea extins\u0103 a produc\u0103torului pentru ambalaje. Conect\u0103m produc\u0103torii cu \u00eentregul lan\u021b de colectare, sortare \u0219i valorificare \u2014 pentru o economie circular\u0103 real\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"705\" height=\"529\" data-id=\"68329\" src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/IMG_0773-705x529-1.jpg\" alt=\"\" class=\"wp-image-68329\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"397\" height=\"694\" data-id=\"68331\" src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/IMG_0794-397x705-1-397x694.jpg\" alt=\"\" class=\"wp-image-68331\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"705\" height=\"529\" data-id=\"68333\" src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/IMG_0804-705x529-1.jpg\" alt=\"\" class=\"wp-image-68333\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"694\" data-id=\"68335\" src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/IMG_0807-1500x844-1-1170x694.jpg\" alt=\"\" class=\"wp-image-68335\" srcset=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/IMG_0807-1500x844-1-1170x694.jpg 1170w, https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/IMG_0807-1500x844-1-768x456.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"694\" data-id=\"68337\" src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/denise-deleanu-reciclador-la-vorbeste-lumea-pro-tv-1030x773-1-1-1030x694.jpg\" alt=\"\" class=\"wp-image-68337\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"694\" data-id=\"68339\" src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/denise-deleanu-reciclador-la-vorbeste-lumea-pro-tv-1030x773-2-1030x694.jpg\" alt=\"\" class=\"wp-image-68339\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On World Environment Day \u2014 June 5 \u2014 Denise Deleanu, COO of Reciclad&#8217;OR, was the guest..<\/p>\n","protected":false},"author":2,"featured_media":68328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[54,55],"tags":[],"class_list":["post-68347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr-en","category-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What happens to the packaging after we recycle it? 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