{"id":60843,"date":"2026-07-15T11:47:09","date_gmt":"2026-07-15T08:47:09","guid":{"rendered":"https:\/\/reciclador.green\/oirep-reciclad\/"},"modified":"2026-07-15T12:35:29","modified_gmt":"2026-07-15T09:35:29","slug":"oirep-reciclador-denise-deleanu-interview","status":"publish","type":"post","link":"https:\/\/reciclador.green\/en\/oirep-reciclador-denise-deleanu-interview\/","title":{"rendered":"OIREP 2026: Strategic Preparation, the Competitive Advantage of Reciclad&#8217;OR"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Romania&#8217;s market of extended producer responsibility (EPR) organisations is going through rapid change, driven by stricter regulations and rising expectations from producers and importers alike. In an interview with Sustainability Today, Denise Deleanu, COO of <a href=\"https:\/\/reciclador.green\/en\/transfer-of-responsability-fees\/\">OIREP Reciclad&#8217;OR<\/a>, explains how the company is shaping its priorities for 2026 and why early preparation has become, in her view, the main competitive advantage of an OIREP partner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A growing OIREP market, under legislative pressure<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to the data shared in the interview, Romania&#8217;s extended producer responsibility transfer market reached approximately 648 million lei in 2025, up 10% from the previous year. This growth isn&#8217;t driven by market enthusiasm, but by legal pressure: increasingly ambitious recycling targets, the rollout of the EU Packaging and Packaging Waste Regulation (PPWR), and stronger traceability requirements are fundamentally changing what companies expect from a compliance partner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reciclad&#8217;OR&#8217;s OIREP infrastructure: the numbers behind the advantage<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since its founding, Reciclad&#8217;OR has managed more than 1.5 million tonnes of packaging waste and currently supports <a href=\"https:\/\/reciclador.green\/en\/partners\/\">over 1,200 companies<\/a> across Romania. Behind these figures stands a team of 30 specialists, the largest dedicated team in Romania&#8217;s OIREP sector, in a market where some organisations operate with fewer than six employees. This operational capacity isn&#8217;t a minor detail, it&#8217;s the infrastructure that makes consistent, traceable service delivery possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preparation as strategy: education and knowledge transfer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The philosophy Denise Deleanu sums up simply, <strong>&#8220;preparation creates competitive advantage&#8221;<\/strong>, underpins Reciclad&#8217;OR&#8217;s investment in market education. The company has organised <a href=\"https:\/\/reciclador.green\/en\/trainings-workshops-webinars\/\">more than 50 specialised workshops<\/a> on topics such as EPR, PPWR and sustainability reporting, reaching nearly 500 professionals from around 200 companies. The goal isn&#8217;t just to explain the legislation, but to translate complex regulations into practical business decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The national context explains why this effort is needed: Romania&#8217;s packaging recycling rate stands at 37.3%, well below the 65% target set for 2030, while the overall waste recycling rate is just 12.4%, the lowest in the European Union. Closing this gap requires investment, verified recycling chains, and partners with genuine operational capacity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Transparency, digitalisation and long-term trust<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the OIREP sector, trust is built through transparency and evidence, not promises. Reciclad&#8217;OR has developed <strong><a href=\"https:\/\/sustainabilitypro.ro\/\">SustainabilityPRO<\/a><\/strong>, an AI-based consultant and a marketplace for packaging solutions. This is complemented by the <strong><a href=\"https:\/\/e-reciclare.ro\/\">e-Reciclare.ro<\/a><\/strong> platform, part of the same digital ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One concrete example mentioned in the interview: even before the PPWR&#8217;s Declaration of Conformity requirement, which takes effect in August 2026, becomes mandatory, Reciclad&#8217;OR was already informing clients about the practical implications for their packaging portfolios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The convergence of PPWR, CSRD and EPR requirements creates a new challenge for companies, which must report simultaneously under multiple sustainability standards with overlapping data requirements. Reciclad&#8217;OR&#8217;s direction is an integrated digital ecosystem in which packaging obligations are managed, recycling performance is monitored, and data feeds directly into sustainability reporting: one partner, one platform, one point of accountability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The future of Romania&#8217;s OIREP sector<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The gradual rollout of the PPWR, alongside rising requirements for recyclability, recycled content, traceability and data quality, will redefine the role of extended producer responsibility in the coming years. Choosing an OIREP thus becomes a strategic business decision rather than a mere administrative formality: producers and importers need the certainty that their compliance obligations are managed by organisations with expertise, infrastructure and long-term vision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reciclad&#8217;OR, a partner for a resilient circular economy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reciclad&#8217;OR continues to invest in people, technology, partnerships and expertise, aiming to provide stability and predictability in a fast-changing legislative environment. Beyond compliance, Reciclad&#8217;OR&#8217;s goal is to help Romanian companies build more resilient circular business models, ones in which environmental responsibility becomes a driver of long-term innovation, efficiency and competitiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: This article is based on the interview given by Denise Deleanu, COO of Reciclad&#8217;OR, to Sustainability Today, as part of the editorial series &#8220;Sustainability in Action \u2013 Leaders&#8217; Innovation Impact&#8221;.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full article can be read here: <strong><a href=\"https:\/\/www.sustainability-today.ro\/index.php\/2026\/07\/14\/denise-deleanu-coo-recicladorpreparation-creates-competitive-advantage\/\">https:\/\/www.sustainability-today.ro\/index.php\/2026\/07\/14\/denise-deleanu-coo-recicladorpreparation-creates-competitive-advantage\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romania&#8217;s market of extended producer responsibility (EPR) organisations is going through rapid change, driven by stricter regulations and rising expectations from producers and importers alike. In an interview with Sustainability Today, Denise Deleanu, COO of OIREP Reciclad&#8217;OR, explains how the company is shaping its priorities for 2026 and why early preparation has become, in her [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":60837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[328,83,55],"tags":[],"class_list":["post-60843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-2","category-homepage-en","category-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OIREP Reciclad&#039;OR 2026: avantaj competitiv prin preg\u0103tire<\/title>\n<meta name=\"description\" content=\"OIREP Reciclad&#039;OR transform\u0103 preg\u0103tirea strategic\u0103 \u00een avantaj competitiv pentru peste 1.200 de companii din Rom\u00e2nia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reciclador.green\/en\/oirep-reciclador-denise-deleanu-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OIREP Reciclad&#039;OR 2026: avantaj competitiv prin preg\u0103tire\" \/>\n<meta property=\"og:description\" content=\"OIREP Reciclad&#039;OR transform\u0103 preg\u0103tirea strategic\u0103 \u00een avantaj competitiv pentru peste 1.200 de companii din Rom\u00e2nia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reciclador.green\/en\/oirep-reciclador-denise-deleanu-interview\/\" \/>\n<meta property=\"og:site_name\" content=\"Reciclad&#039;OR - 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