{"id":59849,"date":"2026-06-05T15:35:14","date_gmt":"2026-06-05T12:35:14","guid":{"rendered":"https:\/\/reciclador.green\/ce-se-intampla-cu-ambalajele-dupa-reciclare-denise-deleanu-pro-tv\/"},"modified":"2026-06-05T15:42:26","modified_gmt":"2026-06-05T12:42:26","slug":"denise-delean-protv-what-happens-environmental-day","status":"publish","type":"post","link":"https:\/\/reciclador.green\/en\/denise-delean-protv-what-happens-environmental-day\/","title":{"rendered":"What Happens to Packaging After We Recycle It? Denise Deleanu, COO Reciclad’OR, la \u201eVorbe\u0219te Lumea”, PRO TV"},"content":{"rendered":"\n

On World Environment Day \u2014 June 5 \u2014 Denise Deleanu, COO Reciclad\u2019OR<\/strong>, was invited on PRO TV\u2019s \u201cVorbe\u0219te Lumea\u201d.<\/strong> In a direct conversation with Shurubel, she explained what actually happens to packaging after we recycle it, how the system works in Romania, and what each of us can do to recycle better.<\/p>\n\n\n\n

Below is a summary of her intervention \u2014 and clear answers to the questions many people have, but rarely receive.<\/p>\n\n\n\n

\u201cThey mix everything anyway\u201d \u2014 the most damaging recycling myth<\/h2>\n\n\n\n

One of the topics discussed was the widespread belief that selectively collected waste ends up mixed together at the landfill. This myth is one of the main reasons people give up on recycling: \u201cIf they mix it anyway, why bother?\u201d<\/p>\n\n\n\n

The reality is different. Romania has a functional infrastructure for collecting, transporting, sorting, and recovering packaging waste. Selectively collected packaging is not mixed with household waste \u2014 it follows a separate route, from dedicated collection trucks to sorting stations and then to recyclers.<\/p>\n\n\n\n

The myth persists for several reasons: lack of visibility into the process, isolated negative incidents that get generalized, and a general mistrust in the system. But giving up on recycling because of a myth means removing tons of valuable materials from the circular economy every single day.<\/p>\n\n\n\n

What actually happens to your packaging<\/h2>\n\n\n\n

Denise Deleanu explained step by step the journey of a package after collection:<\/p>\n\n\n\n

    \n
  1. Separate collection \u2014 dedicated trucks, different from household waste trucks, pick up packaging from bins or yellow bags.<\/li>\n\n\n\n
  2. Sorting station \u2014 mixed packaging (plastic, paper, metal, glass) is separated by material type using a combination of technology and manual sorting.<\/li>\n\n\n\n
  3. Baling \u2014 sorted materials are compressed into compact bales and prepared for transport.<\/li>\n\n\n\n
  4. Recycling \u2014 the bales are sent to recycling facilities, where they become secondary raw materials: recycled plastic granules, paper pulp, aluminum ingots, glass cullet.<\/li>\n\n\n\n
  5. Second life \u2014 the recycled material re-enters production. Today\u2019s PET bottle can become a new bottle, a piece of clothing, or an automotive component within months.<\/li>\n<\/ol>\n\n\n\n

    Common mistakes we make at home \u2014 and how to fix them<\/h2>\n\n\n\n

    A key part of the discussion focused on frequent household mistakes. Good intentions aren\u2019t enough if packaging ends up contaminated or in the wrong fraction.<\/p>\n\n\n\n

    Common mistakes:<\/p>\n\n\n\n

      \n
    • Dirty packaging \u2014 no need for hot water, but containers with large food residues contaminate the entire batch.<\/li>\n\n\n\n
    • Mixed materials \u2014 a yogurt cup with the plastic spoon inside, a cardboard box with the plastic window still attached: they must be separated.<\/li>\n\n\n\n
    • Plastic bags inside the plastic bin \u2014 the bag itself is recyclable, but not as a container for other packaging.<\/li>\n\n\n\n
    • Receipts and thermal paper in the paper bin \u2014 thermal paper is not recyclable; it goes to household waste.<\/li>\n\n\n\n
    • Crushed bottles without caps \u2014 the cap is valuable and recyclable; keep it on the bottle.<\/li>\n<\/ul>\n\n\n\n

      Simple rule: empty, relatively clean, in the correct fraction.<\/p>\n\n\n\n

      How the OIREP system works in Romania<\/h2>\n\n\n\n

      Denise also explained the mechanism behind the entire system: Extended Producer Responsibility (EPR), implemented through OIREPs.<\/p>\n\n\n\n

      Under European law, transposed into Romanian legislation, any company placing packaging on the market \u2014 from FMCG producers to importers \u2014 is responsible for what happens to that packaging at the end of its life. In practice, companies transfer this responsibility to an authorized OIREP, which manages the entire chain: contracts with sanitation operators, financing sorting and recycling, and reporting to authorities.<\/p>\n\n\n\n

      Why education matters \u2014 not just infrastructure<\/h2>\n\n\n\n

      A central message from the PRO TV interview was that infrastructure exists, but it is not enough without correct behavior. Romania has invested in sorting stations, collection networks, and recycling capacity. But the efficiency of this infrastructure depends directly on the quality of the material entering it.<\/p>\n\n\n\n

      A contaminated or incorrectly sorted batch reduces the quality and value of the resulting secondary raw material. Effective recycling is not only a system-level effort \u2014 it is an individual effort, in every household, every day.<\/p>\n\n\n\n

      This is why education for proper recycling is part of Reciclad\u2019OR\u2019s mission \u2014 not as a communication obligation, but as a functional requirement of the system we manage.<\/p>\n\n\n\n

      Full interview \u2014 video<\/h2>\n\n\n\n

      Watch the full intervention of Denise Deleanu on \u201cVorbe\u0219te Lumea\u201d, PRO TV:<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      \nhttps:\/\/youtube.com\/watch?v=S7405uQurSk%3Fsi%3DXsqv4HSkhyuqUDbw\n<\/div><\/figure>\n\n\n\n
      \n\n\n\n

      Reciclad\u2019OR is one of the largest OIREPs in Romania, managing extended producer responsibility for packaging. We connect producers with the entire chain of collection, sorting, and recovery \u2014 for a real circular economy.<\/p>\n\n\n\n

      <\/p>\n\n\n\n

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      <\/p>\n\n\n\n

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      On World Environment Day \u2014 June 5 \u2014 Denise Deleanu, COO Reciclad\u2019OR, was invited on PRO TV\u2019s \u201cVorbe\u0219te Lumea\u201d. In a direct conversation with Shurubel, she explained what actually happens to packaging after we recycle it, how the system works in Romania, and what each of us can do to recycle better. Below is a […]<\/p>\n","protected":false},"author":15,"featured_media":59815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[328,54,83,55],"tags":[514,515,233,516,248,517,238,251,502,518,519,520],"class_list":["post-59849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-2","category-csr-en","category-homepage-en","category-media-en","tag-colectare-selectiva-greseli-en","tag-denise-deleanu-en","tag-deseuri-en","tag-mitul-reciclarii-se-amesteca-en","tag-oirep-en","tag-pro-tv-en","tag-reciclador-en-2","tag-reciclare-en","tag-reciclare-ambalaje-romania-en","tag-vorbeste-lumea-en","tag-vorbeste-lumeareciclare-en","tag-ziua-mediului-en"],"yoast_head":"\nDenise Deleanu, COO Reciclad'OR, la PRO TV, de Ziua Mediului<\/title>\n<meta name=\"description\" content=\"Denise Deleanu, COO Reciclad'OR, a explicat la PRO TV ce se \u00eent\u00e2mpl\u0103 cu ambalajele dup\u0103 reciclare, de ce mitul \u201ese amestec\u0103 tot" e fals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reciclador.green\/en\/denise-delean-protv-what-happens-environmental-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denise Deleanu, COO Reciclad'OR, la PRO TV, de Ziua Mediului\" \/>\n<meta property=\"og:description\" content=\"Denise Deleanu, COO Reciclad'OR, a explicat la PRO TV ce se \u00eent\u00e2mpl\u0103 cu ambalajele dup\u0103 reciclare, de ce mitul \u201ese amestec\u0103 tot" e fals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reciclador.green\/en\/denise-delean-protv-what-happens-environmental-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Reciclad'OR - Recicleaz\u0103 inteligent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reciclador.green\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-05T12:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T12:42:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reciclador.green\/wp-content\/uploads\/2026\/06\/denise-deleanu-reciclador-la-vorbeste-lumea-pro-tv-1030x773.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"773\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Turturica Ines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Turturica Ines\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reciclador.green\\\/en\\\/denise-delean-protv-what-happens-environmental-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reciclador.green\\\/en\\\/denise-delean-protv-what-happens-environmental-day\\\/\"},\"author\":{\"name\":\"Turturica Ines\",\"@id\":\"https:\\\/\\\/reciclador.green\\\/#\\\/schema\\\/person\\\/f3de9b43be51eb13979faa4eeff2ccc2\"},\"headline\":\"What Happens to Packaging After We Recycle It? 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