{"id":59739,"date":"2026-03-24T12:12:21","date_gmt":"2026-03-24T10:12:21","guid":{"rendered":"https:\/\/reciclador.green\/marius-brinzea-reciclador-revista-piata-oirep-sgr-2025\/"},"modified":"2026-06-04T12:18:52","modified_gmt":"2026-06-04T09:18:52","slug":"marius-brinzea-reciclador-magazine-piata-oirep-sgr-2025","status":"publish","type":"post","link":"https:\/\/reciclador.green\/en\/marius-brinzea-reciclador-magazine-piata-oirep-sgr-2025\/","title":{"rendered":"Marius Br\u00eenzea, Reciclad\u2019OR Strategy Director, featured in the March 2026 issue of PIA\u021aA Magazine with an in\u2011depth analysis of Romania\u2019s packaging collection and recycling performance in 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marius Br\u00eenzea, Strategy Director at Reciclad\u2019OR, appears in the March 2026 edition of PIA\u021aA magazine (Issue 234) with a comprehensive analytical piece dedicated to the performance of Romania\u2019s packaging collection and recycling systems in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article, titled \u201cThe Contribution of OIREP and DRS Systems to Achieving Romania\u2019s National Packaging Recycling Targets in 2025,\u201d stands out through an approach that departs from the simplified narratives that have dominated public discourse in recent years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of impressions or isolated figures, Marius Br\u00eenzea builds a complete, data\u2011driven radiography \u2014 based exclusively on publicly available information with clearly indicated official sources \u2014 of how the two major Extended Producer Responsibility systems, OIREP and DRS, contributed to meeting national targets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2022\/03\/Marius-Brinzea-Reciclador.jpg\" alt=\"\" class=\"wp-image-19482\" srcset=\"https:\/\/reciclador.green\/wp-content\/uploads\/2022\/03\/Marius-Brinzea-Reciclador.jpg 800w, https:\/\/reciclador.green\/wp-content\/uploads\/2022\/03\/Marius-Brinzea-Reciclador-300x200.jpg 300w, https:\/\/reciclador.green\/wp-content\/uploads\/2022\/03\/Marius-Brinzea-Reciclador-768x512.jpg 768w, https:\/\/reciclador.green\/wp-content\/uploads\/2022\/03\/Marius-Brinzea-Reciclador-600x400.jpg 600w, https:\/\/reciclador.green\/wp-content\/uploads\/2022\/03\/Marius-Brinzea-Reciclador-705x470.jpg 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What this article brings to the public debate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starting from the unprecedented transparency of national data \u2014 both through the monthly publication of DRS figures and the datasets released by the Environmental Fund Administration since 2024 \u2014 Marius Br\u00eenzea uses this information base to answer essential strategic questions for the entire packaging industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key data and conclusions presented in the article<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Together, OIREP and DRS systems collected and recycled 1,464,783,480 kg of packaging waste in 2025, exceeding the minimum required amount of 1,409,989,680 kg needed to meet annual targets.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, the contribution of the two systems was not equal:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">76% came from OIREP organizations (1,112,085,937 kg) and 24% from the DRS (352,697,543 kg).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The article places these figures in the broader European context, where Eurostat data shows that Romania reported a packaging recycling rate of 37.3% in 2023 \u2014 one of the lowest in the EU, compared to a European average of 67.5% and a target of 70% for 2030.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, seven Member States have already reached the 2030 target \u2014 Belgium, the Netherlands, Italy, Czechia, Slovenia, Slovakia and Spain \u2014 most of them exclusively through OIREP\u2011type systems.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marius Br\u00eenzea also analyzes the long\u2011term outlook for the DRS, arguing that as mature European deposit\u2011return systems reach a natural performance ceiling (80\u201390% collection rate), the additional growth potential becomes limited.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The strategic conclusion of the article<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Romania must now invest in strengthening the OIREP system, modernizing separate collection infrastructure, and continuously educating the population in order to build a credible trajectory toward convergence with the European states leading the circular economy transition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why this voice matters in the public debate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marius Br\u00eenzea is one of Romania\u2019s most knowledgeable experts in Extended Producer Responsibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Strategy Director at Reciclad\u2019OR \u2014 one of the country\u2019s leading OIREP operators \u2014 he brings to the public sphere a perspective grounded in the operational reality of the industry, not in momentary rhetoric.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Reciclad\u2019OR, we believe that good decisions \u2014 in both public policy and business \u2014 are built on accurate data and a deep understanding of context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being featured in PIA\u021aA magazine, one of Romania\u2019s most respected business publications, confirms the industry\u2011level recognition of this approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full article can be found in <a href=\"https:\/\/www.revista-piata.ro\/revista-digitala\/revista-piata\/editia-234\"><strong>PIA\u021aA Magazine, Issue 234, March 2026, pages 56\u201358.<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Reciclad\u2019OR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reciclad\u2019OR is one of Romania\u2019s leading OIREP organizations, with expertise in responsibility transfer, collection and recycling, environmental consultancy and circular economy solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a producer, importer or retailer and want to understand how these profound legislative changes affect your business \u2014 and how to<strong> <a href=\"https:\/\/reciclador.green\/en\/transfer-of-responsability-fees\/\">efficiently meet your recycling responsibilities <\/a><\/strong>\u2014 we are here to support you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-maximum-yellow-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/reciclador.green\/en\/transfer-of-responsability-fees\/\"><strong>Contact us now!<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marius Br\u00eenzea, Strategy Director at Reciclad\u2019OR, appears in the March 2026 edition of PIA\u021aA magazine (Issue 234) with a comprehensive analytical piece dedicated to the performance of Romania\u2019s packaging collection and recycling systems in 2025. The article, titled \u201cThe Contribution of OIREP and DRS Systems to Achieving Romania\u2019s National Packaging Recycling Targets in 2025,\u201d stands [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":59046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"Marius Br\u00eenzea \u00een revista PIA\u021aA: cine a reciclat cu adev\u0103rat ambalajele Rom\u00e2niei \u00een 2025? 76% OIREP, 24% SGR. Analiza Directorului de Strategie Reciclad'OR explic\u0103 datele reale \u0219i ce trebuie s\u0103 fac\u0103 Rom\u00e2nia p\u00e2n\u0103 \u00een 2030.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[83,55],"tags":[230,233,261,228,236,248,238,429,430,427],"class_list":["post-59739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-en","category-media-en","tag-ambalaje-en","tag-deseuri-en","tag-economie-circulara-en","tag-marius-brinzea-en","tag-mediu-en","tag-oirep-en","tag-reciclador-en-2","tag-reciclare-ambalaje-en","tag-revista-piata-en","tag-sgr-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marius Br\u00eenzea, 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