{"id":32498,"date":"2023-11-17T14:13:21","date_gmt":"2023-11-17T12:13:21","guid":{"rendered":"https:\/\/reciclador.green\/?p=32498"},"modified":"2023-11-17T14:13:21","modified_gmt":"2023-11-17T12:13:21","slug":"55-de-echipe-castigatoare-din-34-de-companii-la-gala-premiilor-piata-editia-2023","status":"publish","type":"post","link":"https:\/\/reciclador.green\/en\/55-de-echipe-castigatoare-din-34-de-companii-la-gala-premiilor-piata-editia-2023\/","title":{"rendered":"55 de echipe c\u00e2\u0219tig\u0103toare din 34 de companii, la Gala Premiilor Pia\u021ba edi\u021bia 2023"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp2kqyc3-d7511a5e808e589fbff78a3902d974c6\">\n.avia-image-container.av-lp2kqyc3-d7511a5e808e589fbff78a3902d974c6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp2kqyc3-d7511a5e808e589fbff78a3902d974c6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lp2kqyc3-d7511a5e808e589fbff78a3902d974c6 av-styling- avia-align-center  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-32341 avia-img-lazy-loading-not-32341 avia_image ' src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-1030x1030.jpg\" alt='' title='Gala Premiilor PIATA'  height=\"1030\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-1030x1030.jpg 1030w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-300x300.jpg 300w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-80x80.jpg 80w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-768x768.jpg 768w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-170x170.jpg 170w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-400x400.jpg 400w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-1536x1536.jpg 1536w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-36x36.jpg 36w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-180x180.jpg 180w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-1500x1500.jpg 1500w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-705x705.jpg 705w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA-75x75.jpg 75w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/11\/Gala-Premiilor-PIATA.jpg 1564w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-lp2kyim5-c6370290c08e3dc761d58585ac90f2d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La edi\u021bia de majorat a Galei Premiilor Pia\u021ba \u2013 edi\u021bia a XVIII-a \u2013 55 de echipe din 34 de companii de retail logistic\u0103 sau furnizori au fost desemnate c\u00e2\u0219tig\u0103toare pentru proiectele lor, Cele 54 de trofee puse \u00een joc prin regulament au devenit 55 deoarece pentru unul dintre premii \u2013 Cel mai puternic brand pentru grupa produse din carne \u2013 dou\u0103 branduri au fost desemnate c\u00e2\u0219tig\u0103toare la egalitate de voturi: Cris-Tim Family Holding cu brandul Cris-Tim \u0219i Transavia cu brandul Fragedo.<\/p>\n<p>Voturile acordate de 544 de reprezentan\u021bi ai retailerilor \u015fi furnizorilor pentru candidaturile depuse la \u00een cadrul competi\u021biei Premiile Pia\u021ba au desemnat 34 de companii c\u00e2\u015ftig\u0103toare, dintre care 12 companii au c\u00e2\u015ftigat dou\u0103 sau chiar mai multe trofee. Procesul de votare \u0219i gestionarea formularelor de vot a fost sus\u021binut\u0103 \u0219i \u00een acest an de partenerul tradi\u021bional al Galei Premiilor Pia\u021ba \u2013 compania de research ISRA Center.<\/p>\n<p>Marele premiu pentru cel mai bun comerciant a fost c\u00e2\u0219tigat de Kaufland Rom\u00e2nia, cu 39% din voturile valabil exprimate de electori. Este a patra edi\u021bie consecutiv\u0103 a Premiilor Pia\u021ba \u00een care Kaufland c\u00e2\u0219tig\u0103 Marele Premiu pentru comecian\u021bi. Tot Kaufland Rom\u00e2nia a c\u00e2\u0219tigat \u0219i premiul pentru cel mai bun program de mediu sau economie circular\u0103, cu propiectul \u201dRom\u00e2nia schimb\u0103 PET-ul cu biletul\u201d, premiul 1 pentru cel mai bun magazin, pentru magazinul Kaufland Barbu V\u0103c\u0103rescu din Bucure\u0219ti, precum \u0219i premiul 3 pentru creativitate \u00een retail pentru proiectul \u201dPu\u0219i pe Combina\u021bii\u201d.<\/p>\n<p>Marele premiu pentru cel mai bun furnizor a fost adjudecat \u00een acest an cu 24,3% din voturi, \u00een urma unei competi\u021bii foarte str\u00e2nse, de Coca-Cola HBC Rom\u00e2nia. Echipa de la Coca-Cola HBC a fost premiat\u0103 \u0219i pentru cel mai puternic brand din grupa produselor nealcoolice.<\/p>\n<p>Trei companii au c\u00ee\u0219tigat \u00een premier\u0103 trofee la Premiile Pia\u021ba. Interesant de remarcat c\u0103 toate cele trei companii activeaz\u0103 \u00een retail: Ototo, dm drogerie markt pentru magazinul online www.dm.ro \u0219i freshful.ro.<\/p>\n<p>Ursus Breweres, Carrefour Rom\u00e2nia \u0219i Unilever SCE au c\u00ee\u0219tigat fiecare c\u00e2te patru trofee la Gala Premiilor Pia\u021ba, iar Macromex a c\u00e2\u0219tigat trei trofee. O situa\u021bie inedit\u0103 a fost \u00eenregistrat\u0103 \u00een sec\u021biunea II a Premiilor Pia\u021ba, \u00een care se premiaz\u0103 cele mai eficiente promo\u021bii. Promo\u021bia cross sus\u021binut\u0103 de Pepsico \u0219i Lay`s a c\u00e2\u0219tigat at\u00e2t \u00een grupa b\u0103uturi nealcoolice, c\u00e2t \u0219i \u00een grupa alte produse alimentare, dovedind astfel eficien\u021ba colabor\u0103rii \u00eentre furnizori de produse complementare, eficien\u021b\u0103 despre care mai mul\u021bi speakeri au vorbit \u00een cadrul Clubului de Retail din acest an, ce a avut loc \u00een octombrie la Poiana Bra\u0219ov.<\/p>\n<p>Lista complet\u0103 a c\u00e2\u0219tig\u0103torilor:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/Castigatori-Premii-2023.png\" alt=\"Castigatori Premii 2023\" \/><\/p>\n<p>Sursa: <a href=\"https:\/\/www.revista-piata.ro\/lazi\/actualitatea\/item\/18672-55-de-echipe-castigatoare-din-34-de-companii-la-gala-premiilor-piata-editia-2023\" target=\"_blank\" rel=\"noopener\">revista-piata.ro<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>La edi\u021bia de majorat a Galei Premiilor Pia\u021ba \u2013 edi\u021bia a XVIII-a \u2013 55 de echipe din 34 de companii de retail logistic\u0103 sau furnizori au fost desemnate c\u00e2\u0219tig\u0103toare pentru proiectele lor, Cele 54 de trofee puse \u00een joc prin regulament au devenit 55 deoarece pentru unul dintre premii<\/p>\n","protected":false},"author":2,"featured_media":32341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[65,83,55],"tags":[],"class_list":["post-32498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-homepage-en","category-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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