{"id":29995,"date":"2023-08-23T12:24:11","date_gmt":"2023-08-23T09:24:11","guid":{"rendered":"https:\/\/reciclador.green\/?p=29995"},"modified":"2023-11-12T14:19:49","modified_gmt":"2023-11-12T12:19:49","slug":"marius-brinzea-director-strategie-la-reciclador-ambalajele-de-la-abordarea-operationala-la-perspectiva-strategica-pe-termen-lung","status":"publish","type":"post","link":"https:\/\/reciclador.green\/en\/marius-brinzea-director-strategie-la-reciclador-ambalajele-de-la-abordarea-operationala-la-perspectiva-strategica-pe-termen-lung\/","title":{"rendered":"Marius Br\u00eenzea , Director Strategie la Reciclad`OR: \u201eAmbalajele &#8211; de la abordarea opera\u021bional\u0103 la perspectiva strategic\u0103 pe termen lung\u201d"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llnj3p1h-f51b0d932e03e9626fcea0019e8ba5ed\">\n.avia-image-container.av-llnj3p1h-f51b0d932e03e9626fcea0019e8ba5ed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llnj3p1h-f51b0d932e03e9626fcea0019e8ba5ed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llnj3p1h-f51b0d932e03e9626fcea0019e8ba5ed av-styling- avia-align-center  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-29996 avia-img-lazy-loading-not-29996 avia_image ' src=\"https:\/\/reciclador.green\/wp-content\/uploads\/2023\/08\/Piaza-1030x684.jpg\" alt='' title='Piaza'  height=\"684\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/reciclador.green\/wp-content\/uploads\/2023\/08\/Piaza-1030x684.jpg 1030w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/08\/Piaza-300x199.jpg 300w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/08\/Piaza-768x510.jpg 768w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/08\/Piaza-705x468.jpg 705w, https:\/\/reciclador.green\/wp-content\/uploads\/2023\/08\/Piaza.jpg 1222w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-llnj6t2j-7fca6bb526dc0c47d9c942a3e24bc41a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"itemTitle\">Marius Br\u00eenzea , Director Strategie la Reciclad`OR: \u201eAmbalajele &#8211; de la abordarea opera\u021bional\u0103 la perspectiva strategic\u0103 pe termen lung\u201d<\/h3>\n<div class=\"itemIntroText\">\n<p><em>Av\u00e2nd o vast\u0103 experien\u021b\u0103 managerial\u0103, de peste 27 de ani, specializat \u00een economie circular\u0103 \u0219i sustenabilitate la University of Cambridge, elaborarea strategiilor competitive la INSEAD \u0219i \u00een inovarea modelelor de afaceri la Strategyzer-Elvetia, Marius Br\u00eenzea a gestionat de-a lungul carierei o multitudine de proiecte strategice legate de R\u0103spunderea Extins\u0103 a Produc\u0103torilor (EPR).<\/em><\/p>\n<p><em>Demonstr\u00e2nd reale abilit\u0103\u021bi de leadership, din diferite pozi\u021bii de management sau ca \u0219i consultant senior, acesta a fost implicat, la nivel na\u021bional \u0219i interna\u021bional, \u00eentr-o gama vast\u0103 de proiecte specifice ambalajelor \u0219i de\u0219eurilor de ambalaje, de la dezvoltarea unor organiza\u021bii de tip EPR \u0219i elaborarea de studii privind sistemele de garan\u021bie returnare \u0219i p\u00e2n\u0103 la elaborarea de strategii pentru solu\u021biile de ambalare, activit\u0103\u021bi de reglementare \u0219i implemenatarea unor programe de educare \u0219i informare.<\/em><\/p>\n<p><strong>Tot mediul de business din industria bunurilor de larg consum, industria ambalajelor, colectorii \u0219i reciclatorii sunt\u00eenperioadaastacuaten\u021bia\u00eendreptat\u0103spreBruxelles, urm\u0103rind un rezultat final al dezbaterilor pe PPWR. Personal a\u021bi afirmat c\u0103 a\u021bi citit c\u00e2teva sute din men\u021biunile transmise de operatorii economici pe acest proiect. \u00cen ce stadiu se afl\u0103 acum PPWR raportat la forma ini\u021bial\u0103?<\/strong><\/p>\n<p>Efortul Comisiei Europene de a schimba cadrul de reglementare privind ambalajele \u0219i de\u0219eurile de ambalaje s-a intensificat \u00een perioada 2020-2022 \u0219i a cuprins o serie de cercet\u0103ri \u0219i consult\u0103ri publice cu participarea a sute de organiza\u021bii. Majoritatea p\u0103r\u021bilor interesate au considerat c\u0103 evolu\u021biile tehnologice, economice \u0219i sociale justific\u0103 crearea unui NOU cadru de reglementare pentru ambalaje.<\/p>\n<p>Propunerea privind introducerea unui Regulament European urm\u0103re\u0219te concomitent reducerea impactului negativ al ambalajelor asupra mediului \u0219i \u00eembun\u0103t\u0103\u021birea func\u021bion\u0103rii pie\u021bei interne lu\u00e2nd \u00een considerare nediscriminarea \u00eentre produsele fabricate \u00een UE \u0219i cele importate, armonizarea obliga\u021biilor de raportare (inclusiv a obliga\u021biilor de raportare prin intermediul schemelor de R\u0103spundere Extins\u0103 a Produc\u0103torilor &#8211; OIREP) \u0219i diminuarea dificult\u0103\u021bilor administrative cu care se confrunt\u0103 acum statele membre \u0219i companiile.<\/p>\n<p>M\u0103surile propuse vor impacta \u00een integralitate lan\u021bul valoric al ambalajelor \u0219i de\u0219eurilor de ambalaje. Fiecare juc\u0103tor de pe lan\u021bul valoric \u00eencearc\u0103 s\u0103 \u00ee\u0219i protejeze sau s\u0103 \u00ee\u0219i creasc\u0103 avantajele competitive \u0219i tocmai de aceea, \u00een faza de dezbatere public\u0103 a Regulamentului, s-au colectat peste cinci mii de amendamente.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/mb-citat1.JPG\" alt=\"mb citat1\" \/><\/p>\n<p>\u00cen procedura legislativ\u0103 ordinar\u0103, Comisia European\u0103 prevedea ca termen de adoptare a Regulamentului trimestrul doi al anului 2024. \u00cen contextul num\u0103rului mare de amendamente, lucrurile s-au complicat, iar cel mai realist termen ar fi trimestrul trei 2024.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/Foto_procedura_legislativa_Regulament.png\" alt=\"Foto procedura legislativa Regulament\" \/><\/p>\n<p>\u00cen ultima perioad\u0103 anumite state membre au \u00eenceput s\u0103 militeze pentru un cadru legislativ dual (Regulament \u0219i Directiv\u0103). \u00cen consecin\u021b\u0103, trebuie luat \u00een considerare \u0219i factorul politic \u0219i faptul c\u0103 \u00een perioada 6-9 iunie 2024 vor avea loc alegerile europene.<\/p>\n<p>Recent a avut loc votul din cadrul Comisiei pentru industrie, cercetare \u0219i energie (ITRE) \u0219i al Comisiei pentru pia\u021ba intern\u0103 \u0219i protec\u021bia consumatorilor (IMCO). Votul din cadrul Comisiei pentru mediu, s\u0103n\u0103tate public\u0103 \u0219i siguran\u021b\u0103 alimentar\u0103 (ENVI) este prognozat pentru luna septembrie. \u00cent\u00e2rzieri semnficative se \u00eenregistreaz\u0103 mai mult \u00een cadrul Consiliului European dec\u00e2t \u00een Parlamentul European.<\/p>\n<p>Monitoriz\u0103m cu aten\u021bie evolu\u021bia procesului de adoptare a Regulamentului \u0219i inform\u0103m permanent partenerii Reciclad\u2019OR cu privire la implica\u021biile generate.<\/p>\n<p><strong>Ce va aduce nou Regulamentul pe o pia\u021b\u0103 ca Rom\u00e2nia? Este industria local\u0103 capabil\u0103 s\u0103 suporte \u2013 financiar, logistic dar \u0219i din perspectiva v\u00e2nz\u0103rilor unor produse \u00een care ambalajul ar putea fi mai scump \u2013 toate aceste modific\u0103ri \u00een ritmul solicitat la nivel european?<\/strong><\/p>\n<p>Din perspectiva prevenirii \u0219i reutiliz\u0103rii, Regulamentul propune obiective obligatorii de reutilizare pentru anumite tipuri de ambalaje, prevenirea gener\u0103rii de de\u0219euri prin eliminarea treptat\u0103 a ambalajelor evitabile sau inutile \u0219i reducerea cu 19% a de\u0219eurilor de ambalaje pe cap de locuitor p\u00e2n\u0103 \u00een anul 2030.<\/p>\n<p>Din perspectiva reciclabilit\u0103\u021bii ambalajelor a\u0219 men\u021biona m\u0103surile referitoare la criteriile de proiectare pentru reciclare (DfR) \u0219i armonizarea criteriilor de eco-modulare a tarifelor aplicate de c\u0103tre schemele de R\u0103spundere Extins\u0103 a Produc\u0103torilor.<\/p>\n<p>Armonizarea sistemelor de raportare pentru schemele de R\u0103spundere Extins\u0103 a Produc\u0103torilor \u00een UE \u0219i extinderea obliga\u021biilor privind raportarea con\u021binutului de plastic reciclat reprezint\u0103 alte m\u0103suri importante stipulate \u00een Regulament.<\/p>\n<p>M\u0103surile referitoare la ambalajele compostabile erau absolut necesare \u0219i erau solicitate de multe state membre ca urmare a haosului existent la nivel european, at\u00e2t din perspectiva lipsei unei infrastructuri de colectare specific\u0103 \u0219i a unor capacit\u0103\u021bi adecvate de compostare. Lu\u00e2nd \u00een considerare faptul c\u0103 nu avem \u00eenc\u0103 o form\u0103 final\u0103 a Regulamentului, nu a\u0219 putea spune acum c\u00e2t este de preg\u0103tit\u0103 pia\u021ba na\u021bional\u0103 pentru a face fa\u021b\u0103 noilor reglement\u0103ri. \u00cens\u0103 pot spune cu siguran\u021b\u0103 c\u0103 pia\u021ba local\u0103 va trebui s\u0103 se preg\u0103teasc\u0103 temeinic pentru provoc\u0103rile care vor veni.<\/p>\n<p>Regulamentul va genera un impact semnificativ \u0219i pe termen lung, nu doar din punct de vedere financiar ci \u0219i logistic\/opera\u021bional. Vom asista la o \u201elupt\u0103 surd\u0103\u201d \u00eentre solu\u021biile de ambalare, lupt\u0103 din care va avea de c\u00e2\u0219tigat mediul \u00eenconjur\u0103tor, societatea \u0219i profitabilitatea companiilor.<\/p>\n<p>Unii juc\u0103tori se \u201epreg\u0103tesc\u201d deja pentru viitor \u0219i vor muta primii (first mover). Al\u021bii o vor face reactiv \u0219i cu \u00eent\u00e2rziere \u0219i atunci \u00eei va costa mult recuperarea \u201eterenului pierdut\u201d. Managementul strategic \u0219i expertiza companiilor \u00ee\u0219i vor spune cuv\u00e2ntul.<\/p>\n<p>Am putea spune c\u0103 managementul ambalajelor \u0219i al de\u0219eurilor de ambalaje va trece de la abordarea opera\u021bional\u0103 pe termen mediu la o abordare strategic\u0103 pe termen lung.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/coperta_varianta_1.jpg\" alt=\"coperta varianta 1\" \/><\/p>\n<p><strong>\u00cen urm\u0103 cu c\u00e2teva luni pia\u021ba european\u0103 era \u00eenc\u0103 deficitar\u0103 \u00een ceea ce prive\u0219te capacitatea de reciclare \u0219i oferta de materie prim\u0103 reciclat\u0103. Crede\u021bi c\u0103 este posibil\u0103 o reglare \u201edin mers\u201d a acestei pie\u021be sau va fi nevoie ca \u0219i acolo Comisia European\u0103 s\u0103 intervin\u0103 cu un Regulament strict, aplicabil tuturor?<\/strong><\/p>\n<p>Din perspectiva ofertei de materie prim\u0103 reciclat\u0103 \u00een cazul plasticului, situa\u021bia este \u00eengrijor\u0103toare. Asist\u0103m la o cre\u0219tere major\u0103 a importurilor de PET din afara UE, importuri care amenin\u021b\u0103 competitivitatea industriei UE \u0219i contravine cu ambi\u021biile UE de reducere a plasticului.<\/p>\n<p>\u00cen anii 2021 \u0219i 2022, importurile de PET ale Uniunii Europene s-au dublat, ajung\u00e2nd la 1,9 milioane de tone, India, China \u0219i Turcia fiind cei mai mari exportatori ca volume \u0219i valoare, urmate de Indonezia, Egipt \u0219i Vietnam. Aceast\u0103 \u00eengrijor\u0103toare situa\u021bie pozi\u021bioneaz\u0103 declara\u021biile de circularitate referitoare la rPET sub suspiciuni de greenwashing.<\/p>\n<p>Av\u00e2nd \u00een vedere divergen\u021bele puternice ale costurilor cu energie, for\u021b\u0103 de munc\u0103 \u0219i mediu din UE \u00een compara\u021bie cu restul lumii, aceast\u0103 schimbare important\u0103 a pie\u021bei pune industria european\u0103 sub presiune. Produc\u0103torii sunt deja \u00eentr-o profund\u0103 stare de incertitudine. Exist\u0103 deja o tensiune \u00een pia\u021b\u0103 \u0219i mul\u021bi juc\u0103tori raporteaz\u0103 dificult\u0103\u021bi cu pre\u021burile \u0219i accesul la material reciclat.<\/p>\n<p>\u00cen consecin\u021b\u0103, asigurarea aplic\u0103rii normelor UE pentru bunurile \u0219i materialele din afara continentului este esen\u021bial\u0103 pentru protejarea \u201eFabricat \u00een UE\u201d \u0219i pentru men\u021binerea unor condi\u021bii de concuren\u021b\u0103 echitabile pentru to\u021bi actorii. \u00cen caz contrar, circularitatea plasticului va fi subminat\u0103, \u00eempreun\u0103 cu investi\u021bii din industria de reciclare \u0219i capacit\u0103\u021bile acesteia.<\/p>\n<p>O serie de amendamente la Regulamentul UE solicit\u0103 clarificarea sintagmelor \u201epre\u021b excesiv\u201d \u0219i \u201eefecte adverse\u201d. Se propune chiar aplicarea dreptului de preferin\u021b\u0103 pentru a limita cre\u0219terea pre\u021burilor \u0219i a reduce presiunile de aprovizionare.<\/p>\n<p>\u00cen ceea ce prive\u0219te capacit\u0103\u021bile de reciclare, \u00een cadrul unor discu\u021bii neoficiale se pare c\u0103 la nivel european nu exist\u0103 suficiente capacit\u0103\u021bi de reciclare pentru a atinge obiectivele din anul 2030 referitoare la con\u021binutul de plastic reciclat. Se pare c\u0103 unele dintre ambi\u021biile UE nu sunt realiste \u0219i este posibil s\u0103 asist\u0103m \u00een timp la o revizuire a acestora.<\/p>\n<p><strong>Care este cantitatea de ambalaje ce intr\u0103 sub inciden\u021ba Sistemului Garan\u021bie Returnare \u0219icare vorfi ambalajele gestionate prin OIREP-uri prin sistemele de colectare specifice? Dispune\u021bi de cifre \u0219i \u00een valori cantitative?<\/strong><\/p>\n<p>Din perspectiva cantitativ\u0103 lucrurile sunt simple. Estim\u0103m la ora actual\u0103 c\u0103 ambalajele care vor intra sub inciden\u021ba Sistemului Garan\u021bie Returnare (SGR) vor reprezenta un maximum de 25% din totalul ambalajelor introduse pe pia\u021ba na\u021bional\u0103. M\u0103 refer la ambalajele tip sticl\u0103, PET \u0219i aluminiu pentru b\u0103uturi.<\/p>\n<p>Restul de 75% din ambalajele introduse pe pia\u021ba na\u021bional\u0103 vor fi gestionate \u00een continuare de sistemele OIREP \u0219i vor fi colectate prin sistemele de colectare specifice din fluxul gospod\u0103riilor popula\u021biei \u0219i industrial-comercial.<\/p>\n<p>\u00cen mod evident, pe termen lung, aceste procente vor suferi modific\u0103ri. Lu\u00e2nd \u00een considerare implica\u021biile de natur\u0103 juridic\u0103, financiar\u0103 \u0219i logistic\u0103 ale SGR, o serie de companii \u00ee\u0219i reanalizeaz\u0103 portofoliul solu\u021biilor de ambalare \u0219i actualul model de business.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/mb-citat2.JPG\" alt=\"mb citat2\" \/><\/p>\n<p>Acelea\u0219i companii analizeaz\u0103 cu aten\u021bie \u0219i obiectivele de reutilizare pentru anumite categorii de ambalaje conform propunerilor din Regulamentul UE. M\u0103 refer la ambalajele de sticl\u0103 care, f\u0103r\u0103 nici un dubiu, vor reprezenta cea mai mare provocare pentru Sistemul Garan\u021bie Returnare din Rom\u00e2nia, at\u00e2t din punct de vedere logistic, c\u00e2t \u0219i financiar \u0219i reputa\u021bional. O provocare care va trebui asumat\u0103 politic \u0219i economic.<\/p>\n<p>Am men\u021bionat ambalajele de sticl\u0103 \u0219i cu g\u00e2ndul la recenta \u0219i mediatizata situa\u021bie a sistemelor de garan\u021bie returnare \u00een dezbatere \u00een Anglia \u0219i Sco\u021bia.<\/p>\n<p>Preg\u0103tit cu minu\u021biozitate timp de 5 ani, Sistemul Garan\u021bie Returnare din Sco\u021bia avea termen de lansare oficial\u0103 august 2023. Aceast\u0103 lansare a fost am\u00e2nat\u0103 cu doi ani, p\u00e2n\u0103 \u00een anul 2025.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/mb-citat3.JPG\" alt=\"mb citat3\" \/><\/p>\n<p>Care a fost cauza? Din considerente de fezabilitate, Anglia a decis scoaterea sticlei din Sistemul Garan\u021bie Returnare, lucru pe care imediat l-a ini\u021biat \u0219i Sco\u021bia. Situa\u021bia nu este una singular\u0103. Ultimul Sistem de Garan\u021bie Returnare implementat \u00een Uniunea European\u0103 (Slovacia), tot din considerente de fezabilitate, nu a introdus sticla \u00een sistem. Din perspectiv\u0103 calitativ\u0103 lucrurile devin cu adev\u0103rat provocatoare pentru OIREP-uri.<\/p>\n<p><strong>Ambalajele eligibile SGR au un grad maxim de reciclabilitate (a\u0219a zise \u201efrac\u021bii pure\u201d) \u0219i o valoare de pia\u021b\u0103 mare. Dar care este gradul actual de reciclabilitate a ambalajelor ce vor fi gestionate prin OIREP?<\/strong><\/p>\n<p>Printre ambalajele pe care le vor gestiona OIREP-uile, se reg\u0103sesc o serie de ambalaje contaminate, compozite \u0219i cu grad redus de reciclabilitate. Corel\u00e2nd aceast\u0103 situa\u021bie cu cre\u0219terea obiectivelor de reciclare \u00een perioada 2023-2025 \u0219i cu actuala situa\u021bie a colect\u0103rii separate din gospod\u0103riile popula\u021biei, putem spune c\u0103 atingerea obiectivelor de reciclare necesit\u0103 o \u00eenalt\u0103 performan\u021b\u0103 managerial\u0103 \u0219i opera\u021bional\u0103.<\/p>\n<p><strong>Ce m\u0103suri ar trebui s\u0103 adopte furnizorii de produse astfel \u00eenc\u00e2t ambalajele pe care ei le pun pe pia\u021b\u0103 s\u0103 fie de interes pentru colectori \u0219i reciclatori?<\/strong><\/p>\n<p>Situa\u021biile sunt at\u00e2t de diverse \u00eenc\u00e2t nu putem vorbi dec\u00e2t la nivel principial. \u00cen primul \u0219i \u00een primul r\u00e2nd, orice produc\u0103tor trebuie s\u0103 respecte cu stricte\u021be ierarhia de\u0219eurilor \u00een activitatea de management al de\u0219eurilor.<\/p>\n<p>\u00cen ceea ce prive\u0219te solu\u021biile de ambalare, acestea trebuie s\u0103 respecte cerin\u021bele esen\u021biale. Ar fi util pentru to\u021bi produc\u0103torii (a\u0219a cum fac vizite de pia\u021b\u0103) s\u0103 efectueze vizite \u0219i la companii de colectare-sortare-reciclare pentru a \u00een\u021belege mai bine ce se \u00eent\u00e2mpl\u0103 \u00een realitate cu ambalajele lor devenite, post-consum, de\u0219euri de ambalaje.<\/p>\n<p>Personal m\u0103 m\u00e2ndresc cu faptul c\u0103 mul-te companii partenere Reciclad\u2019OR au vizitat al\u0103turi de noi sta\u021bii de sortare \u0219i capacit\u0103\u021bi specifice de reciclare \u0219i au luat contact cu realitatea colect\u0103rii, sort\u0103rii \u0219i recicl\u0103rii propriilor de\u0219euri de ambalaje.<\/p>\n<p>Reciclabilitatea ambalajelor este una din direc\u021biile principale pe care se concentreaz\u0103 Regulamentul UE. O mare parte a amendamentelor aduse Regulamentului solicit\u0103 legiferarea recicl\u0103rii prioritar\u0103 compostabilit\u0103\u021bii.<\/p>\n<p>Amendamentele care adreseaz\u0103 reciclabilitatea ambalajelor precizeaz\u0103 c\u0103 defini\u021bia \u201ereciclabil la scar\u0103\u201d s\u0103 fie stabilit\u0103 \u00een func\u021bie de infrastructura \u0219i procesele de colectare, sortare \u0219i reciclare care s\u0103 acopere cel pu\u021bin 75% din Uniunea European\u0103 \u0219i s\u0103 \u021bin\u0103 cont doar de tehnologiile de colectare, sortare \u0219i reciclare existente.<\/p>\n<p>Pe l\u00e2ng\u0103 cele cinci criterii de reciclabilitate (DfR) calculate la greutatea ambalajului (tot ce este sub 70% va fi considerat nereciclabil), exist\u0103 \u0219i propuneri pentru introducerea unui criteriu de reciclabilitate suplimentar, care s\u0103 se adreseze ambalajelor cu o rat\u0103 ridicat\u0103 de reciclare dar care con\u021bin aditivi, coloran\u021bi, cerneal\u0103, lipici \u0219i care ar putea fi \u00eembun\u0103t\u0103\u021bite prin proiectare.<\/p>\n<p>Doar respect\u00e2nd aceste criterii ambalajele introduse pe pia\u021b\u0103 vor reprezenta un interes pentru colectorii \u0219i reciclatorii finali.<\/p>\n<p>\u00cen ceea ce prive\u0219te standardizarea reciclabilit\u0103\u021bii ambalajelor, printre amendamentele transmise se propune construirea unei metodologii de c\u0103tre Comitetul European de Standardizare \u00eempreun\u0103 cu Comisia European\u0103 \u0219i extinderea standardiz\u0103rii la toate materialele de ambalare nu doar la materialele plastice.<\/p>\n<p><strong>Exist\u0103 vreo corela\u021bie \u00eentre tarifele de administrare propuse de RetuRO pentru produc\u0103torii \u00eenscri\u0219i \u00een sistem \u0219i tarifele pentru reciclare percepute de c\u0103tre OIREP-uri pentru acelea\u0219i ambalaje \u00een momentul de fa\u021b\u0103? Care sunt factorii de influen\u021b\u0103 asupra tarifelor celor dou\u0103 modele? Detalia\u021bi.<\/strong><\/p>\n<p>Nu exist\u0103 absolut nici o corela\u021bie \u00eentre tarifele practicate de c\u0103tre RetuRO \u0219i tarifele OIREP-urilor. Nici din perspectiva reprezent\u0103rii (lei\/unitatea de produs vs. lei\/ tona de ambalaj introdus pe pia\u021b\u0103) \u0219i nici din perspectiva modului de stabilire a acestora.<\/p>\n<p>La ora actual\u0103 tarifele OIREP-urilor sunt disponibile public pe site-urile acestora. Pentru Tarifele de Administrare RetuRO exist\u0103 o propunere care se reg\u0103se\u0219te \u00een proiectul pentru modificarea \u0219i completarea Hot\u0103r\u00e2rii de Guvern nr. 1074\/2021.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/Poza_simulator_CirculadOR.png\" alt=\"Poza simulator CirculadOR\" \/><\/p>\n<p>Pe site-ul Circulad\u2019OR la sec\u021biunea \u201eTarife Administrare RetuRO\u201d (https:\/\/circulador.ro\/tarife-de-administrare-sgr\/) fiecare produc\u0103tor poate s\u0103 fac\u0103 o simulare a costurilor propuse \u00een proiectul pentru modificarea \u0219i completarea Hot\u0103r\u00e2rii de Guvern nr. 1074\/2021.<\/p>\n<p>Aplica\u021bia permite \u0219i translatarea costurilor \u00een lei\/tona de ambalaje introdus\u0103 pe pia\u021b\u0103. Este o aplica\u021bie extrem de interesant\u0103 \u0219i util\u0103, ce permite luarea unor decizii strategice privind solu\u021biile de ambalare.<\/p>\n<p>Costurile principale ale modelului OIREP sunt cele legate de colectarea, sortarea \u0219i depozitarea temporar\u0103 a de\u0219eurilor de ambalaje (fluxurile gospod\u0103riilor popula\u021biei \u0219i industrial-comercial).<\/p>\n<p>Unica surs\u0103 de venit a modelului OIREP sunt tarifele pl\u0103tite de produc\u0103tori. Principalii driveri de modificare ai tarifelor OIREP sunt cre\u0219terea obiectivelor de reciclare (cre\u0219tere stabilit\u0103 pentru perioada 2023-2025), alte cerin\u021be legislative, infla\u021bia \u0219i evolu\u021biile macro-economice specifice. Principalele costuri ale modelului SGR sunt investi\u021biile \u00een centrele de sortare \u0219i num\u0103rare \u0219i costurile lunare de gestionare ale sistemului reprezentate de Tarifele de Gestionare pl\u0103tite magazinelor \u0219i sectorului HoReCa.<\/p>\n<p>Acest tarif include costurile magazinelor cu achizi\u021bia RVM-urilor \u0219i costurile opera\u021biunile curente (cur\u0103\u021bare, mentenan\u021b\u0103, spa\u021biu, for\u021b\u0103 de munc\u0103, etc).<\/p>\n<p>Ca surs\u0103 de venit, modelul SGR are trei surse de venit: garan\u021biile ner\u0103scump\u0103rate de cet\u0103\u021beni (datorit\u0103 nereturn\u0103rii ambalajelor), v\u00e2nzarea de\u0219eurilor de ambalaje colectate \u0219i Tarifele de Administrare pl\u0103tite de produc\u0103tori\/importatori.<\/p>\n<p>Cea mai importanta surs\u0103 de venit a SGR este garan\u021bia ner\u0103scump\u0103rat\u0103 de c\u0103tre cet\u0103\u021beni.<\/p>\n<p>Valoarea total\u0103 a garan\u021biilor \u00een cadrul SGR Rom\u00e2nia, conform informa\u021biilor publice, este \u00een cuantum total de 3,5 miliarde de lei (7 miliarde unit\u0103\u021bi eligibile SGR * 0,5 lei) La o rat\u0103 de returnare de 65% (minimul prev\u0103zut pentru perioada 2023-2024) valoarea venitului SGR din garan\u021biile ner\u0103scump\u0103rate este de 1,225 miliarde lei (7 miliarde unit\u0103\u021bi SGR*0,5lei\/unitate*35%).<\/p>\n<p>Pe m\u0103sur\u0103 ce rata de returnare a SGR cre\u0219te, valoarea venitului din garan\u021bii scade \u0219i Tariful de Administrare aplicat produc\u0103torilor \u0219i importatorilor cre\u0219te.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/mb-citat4.JPG\" alt=\"mb citat4\" \/><\/p>\n<p>Lu\u00e2nd \u00een considerare magnitudinea macro-economic\u0103 \u0219i implica\u021biile asupra cet\u0103\u021benilor, modelul SGR trebuie s\u0103 func\u021bioneze bine \u00eenc\u0103 din prima zi. Nu are nici o alt\u0103 op\u021biune! Zecile de mii de puncte de colectare (magazine) trebuie s\u0103 func\u021bioneze \u00eenc\u0103 din prima zi pentru a oferi posibilitatea cet\u0103\u021benului s\u0103-\u0219i r\u0103scumpere garan\u021bia.<br \/>\nColectarea de la magazine \u0219i HoReCa (zeci de mii de loca\u021bii) \u0219i mentenan\u021ba sistemului trebuie s\u0103 func\u021bioneze \u00een parametri, deoarece orice blocaj \u00een colectare va pune magazinele \u00een imposibilitatea de a mai putea primi \u0219i depozita ambalajele returnate de c\u0103tre cet\u0103\u021beni.<\/p>\n<p>\u00cen mod evident sistemul IT trebuie implementat la nivel na\u021bional \u0219i nu trebuie s\u0103 aib\u0103 nici un fel de sincope \u00een interconectarea cu sistemele IT ale magazinelor cu RVM-urile instalate.<\/p>\n<p>Nu \u00een ultimul r\u00e2nd, comunicarea SGR trebuie dus\u0103 la rang de art\u0103, at\u00e2t \u00een ceea ce prive\u0219te comunicarea cu cet\u0103\u021benii c\u00e2t \u0219i cu produc\u0103torii\/importatorii \u0219i magazinele \u00eenscrise \u00een SGR.<\/p>\n<p>\u00cen caz contrar, o func\u021bionalitate deficitar\u0103 a SGR va atrage dup\u0103 sine o serie de implica\u021bii economice \u0219i implicit politice generate de nemul\u021bumirile cet\u0103\u021benilor.<br \/>\nSistemul Garan\u021bie Returnare din Rom\u00e2nia va fi cel deal doilea SGR ca m\u0103rime din Europa \u0219i tocmai de aceea anumite state care analizeaz\u0103 op\u021biunea introducerii unui sistem depozit monitorizeaz\u0103 cu aten\u021bie preg\u0103tirea si implementarea modelului din Rom\u00e2nia. \u00cen grupurile de lucru interna\u021bionale \u00een care Reciclad\u2019OR activeaz\u0103, discut\u0103m despre aceste evolu\u021bii.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.revista-piata.ro\/images\/media\/Analize_Tendinte\/Marius_Brinzea_1.jpg\" alt=\"Marius Brinzea 1\" width=\"600\" \/><\/p>\n<p><strong>Ce \u0219anse considera\u021bi c\u0103 are Rom\u00e2nia s\u0103 ating\u0103 \u021bintele de colectare \u0219i reciclare \u00een urm\u0103torii ani? Care ar fi principalele provoc\u0103ri \u00een atingerea acestor obiective?<\/strong><\/p>\n<p>Raportul recent publicat de Comisia European\u0103 identific\u0103 nou\u0103 state membre despre care se consider\u0103 c\u0103 \u00ee\u0219i vor \u00eendeplini obiectivele de reutilizare \u0219i reciclare p\u00e2n\u0103 \u00een 2025 \u0219i avertizeaz\u0103 c\u0103 optsprezece state membre ar putea rata unul sau ambele dintre aceste obiective.<\/p>\n<p>Potrivit raportului, Austria, Belgia, Cehia, Danemarca, Germania, Italia, Luxemburg, \u021a\u0103rile de Jos \u0219i Slovenia fac toate progresele remarcabile pentru a \u00eendeplini ambele obiective. Pe de alt\u0103 parte, Bulgaria, Croa\u021bia, Cipru, Grecia, Ungaria, Lituania, Malta, Polonia, Rom\u00e2nia \u0219i Slovacia prezint\u0103 riscuri \u00een atingerea obiectivelor privind de\u0219eurile municipale \u0219i a obiectivelor generale privind de\u0219eurile de ambalaje pentru anul 2025.<\/p>\n<p>Rom\u00e2nia va elimina orice riscuri \u00een atingerea obiectivelor de colectare \u0219i reciclare pentru ambalaje doar atunci c\u00e2nd va avea o viziune clar\u0103 pe termen lung. Viziune prin care s\u0103 sprijine financiar \u0219i tehnic, continuu \u0219i coerent, procesul de \u00eembun\u0103t\u0103\u021bire a performan\u021bei \u00een managementul de\u0219eurilor.<\/p>\n<p>\u015ei m-a\u0219 referi la o serie de ac\u021biuni (simultane \u0219i cumulate) printre care a\u0219 men\u021biona: reducerea de\u0219eurilor nereciclabile, extinderea reutiliz\u0103rii, \u00eencurajarea colect\u0103rii separate, dezvoltarea capacit\u0103\u021bilor de tratare a de\u0219eurilor pentru sortare \u0219i reciclare, \u00eembun\u0103t\u0103\u021birea guvernan\u021bei, implementarea instrumentelor economice \u0219i cre\u0219terea gradului de con\u0219tientizare \u0219i educare a cet\u0103\u021benilor.<\/p>\n<p>Din nefericire, \u00een ultimii 15 ani principalul driver al dezvolt\u0103rii managementului ambalajelor \u0219i de\u0219eurilor de ambalaje \u00een Rom\u00e2nia a fost industria, adic\u0103 sectorul privat. Politicile guvernamentale \u00een permanent\u0103 schimbare \u0219i lipsa unei colabor\u0103ri institu\u021bionale (autorit\u0103\u021bi centrale vs. autorit\u0103\u021bi locale) au reprezentat mai mult o fr\u00e2n\u0103 \u00een dezvoltare \u0219i au generat blocaje administrative \u00een loc s\u0103 stimuleze performan\u021ba.<\/p>\n<p>Sursa: <a href=\"https:\/\/www.revista-piata.ro\/business\/strategii-de-piata\/item\/18435-marius-brinzea-director-strategie-la-reciclad-or-ambalajele-de-la-abordarea-operationala-la-perspectiva-strategica-pe-termen-lung\" target=\"_blank\" rel=\"noopener\">Piata.ro<\/a><\/p>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Having a vast managerial experience of over 27 years, specialized in circular economy and sustainability at the University of Cambridge, the development of competitive strategies at INSEAD and in the innovation of business models at Strategyzer-Switzerland, Marius Br\u00eenzea has managed throughout his career a multitude of strategic projects related to Extended Producer Responsibility (EPR)<\/p>\n","protected":false},"author":2,"featured_media":29996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[65,83,55],"tags":[],"class_list":["post-29995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-homepage-en","category-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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